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Two agents investigated by ASA over misleading online property ad complaints

One ad in particular reveals the perils of making claims that are out of date or inaccurate, the ASA judgement reveals.

Nigel Lewis

online property adsTwo agents have been investigated by the Advertising Standards Authority (ASA) this week for misleading online property ads following complaints from the public.

The more serious of the two was a complaint about two digital adverts by Lincoln-based agency Mundys Property Services.

One featured the claim that it offered “100% tenant satisfaction – Let with confidence – 100% of our tenants would be happy to let through Mundys again” and a second that included the text “Mundys… A customer survey about our services produced a 100% satisfaction rating”.

The claims were based on a 2013 survey of tenants moving into properties let by the company.

online property ads

The complainant challenged whether the “100% satisfaction” claims were misleading because the survey didn’t canvass the tenants about the company’s overall service.

After being approached by the ASA, Mundys said they would removed the ads and would not use the claims again – although at the time of publication the ad remains on one of its website home pages (pictured, left).

Online property ads

In a less serious case, Reeds Rains Ltd was referred to the watchdog after a complainant spotted a listing on Rightmove for a rented property that featured an expired 50% discount for tenants who moved in before Christmas. Reeds Rains said that the ad had appeared in error and removed it.

January 17, 2018

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