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Agencies & People

Estate agency claims ‘world first’ as it embeds revolutionary viewings tech

Walton & Hipkiss says the What3Words platform will make it much easier for those tracking down out-of-the way properties.

Nigel Lewis

whatthreewords estate agency

An estate agency in Kidderminster has claimed to be the first in the world to integrate a new technology that has chopped the world up into three-by-three metre squares each with a unique name.

Called What3Words it has until now largely been taken up by rescue services, but 52-year-old estate agent Andrew Hipkiss says his estate agency is the first on the planet to use the tech to help buyers find hard-to-pinpoint rural properties for viewings.

Hipkiss, who runs three-branch Midlands agency Walton and Hipkiss, says he’s been interested in how the app could work for estate agents for some time.

“We know how unreliable a postcode is, especially in rural areas. They often take you to a field,” he says.

For sale board

“This app can show you the exact location of a front door in a block of flats, where the parking space is, exactly where to put up a for sale board.

“We are the first in the world, but this is going to escalate, especially when people download it and see the benefits.”

What3Words was founded in 2013 by four London-based businessmen but is only now beginning to gain traction outside of the emergency rescue sector.

That is how Hipkiss came across the proprietary geocode system, as it is officially known – in his spare time he works for the Severn Area Rescue Association (SARA).

But his company is not quite the first to use the system within the industry – in December DezRez signed up to offer the service as a bolt-on to its property software platform.

February 9, 2021

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