Zoopla has launched a valuations-based leads generator for estate agency websites designed to compete with rivals such as ValPal, Homeflow and MyVal in an attempt fend off growing competition from proptech platforms like these for estate agent marketing spend.
Like ValPal, which is used by over 4,000 branches across the UK, the portal’s new Zoopla Valuation Tool or ZVT is a white-label product that is used to generate market appraisal leads via an agent’s own website, with house price information provided by Hometrack.
Hometrack recent updated its valuations algorithm which, for some home owners, has significantly lowered their Zoopla valuation figure and has led to complaints on several reviews websites and social media.
The ZVT differs from its competitors in one key way – it offers those enquiring a range of potential prices instead of an exact figure.
This, the portal claims, will prompt engagement with agents about their opinion on its value without compromising discussions by indicating an exact figure.
The product is relatively straightforward and offers vendors an estimated value for their home based on the same widget it provides consumers on its website, in return for their contact details which are then emailed to the agent.
Andy Marshall (left), Zoopla’s Chief Commercial Officer, said: “We’re excited to launch the new Zoopla Valuation Tool.
“By empowering agents to provide this service on their websites they can champion their online branding and local market expertise, whilst generating all-important valuation leads.
“Our Zoopla Valuation Tool is designed to introduce an agent to a potential seller or landlord and translate their initial interest into high-quality leads.”
Read our review of the valuations-based leads generation market.