Zoopla has followed both OTM and, this morning, Rightmove and entirely cut its portal fees to estate agents, but with some strings attached.
The portal is to pause its fees for up to nine months for agents with fewer than 30 branches, or 80% of its customer database.
Zoopla is offering two packages – nine months for free if an agent leaves Rightmove, and up to five months for free if they don’t.
Both packages then require agents to sign up to an 18-month contract after the free listing term has ended and the portal’s normal fees resume.
Zoopla has also committed not to increase its fees during these new 18-month contracts.
Agents are able to sign up to either deal up until the end of April 2020, with the new terms to take effect from 1st May 2020.
Charlie Bryant, CEO, Zoopla (left), said: “We have said consistently that agents are at the heart of everything we do, and today’s actions demonstrate the role we can play in helping to secure the long-term success of our agent partners.
“It’s our aim to support and work alongside agents to unlock new opportunities, deliver the utmost value for money, and to bolster them during this difficult period.
“This isn’t something we wanted to rush; we have taken the time to speak to our customers to get these options right for them. We know each agent is different, which is why we have two compelling offers available.
“Both options are simple, concise, and there are no hidden clauses. Available to new and existing customers, we hope that they provide a financial cushion for agents that alleviates pain points and meets their respective needs.