Zoopla says its first ‘Zooploma’, a guide for first-time buyers to give them support and advice to get on the property ladder along with recommended suitable properties, been a roaring success.
The portal says that over 176,000 home hunters have signed up to the initiative since its launch on Boxing Day and that these registrations represent over five times the number of first-time buyer mortgages completed in November 2019.
The Zooploma is a series of 30 easy-to-digest emails sent over ten weeks which help guide first-time buyers through their home buying journey.
Zoopla plans to follow the success of the Zooploma with other guides for prospective home buyers and renters at different stages in their property journey.
The second, set to launch in the coming weeks, will focus on the rental market andthers is also a commercial opportunity for the portal.
The Zooploma guides give brands the opportunity to advertise relevant products for each specific audience, such as mortgage calculators or listings for new build homes.
Adam Knight (left), Head of CRM at Zoopla, said: “First-time buyers are a significant proportion of the market, accounting for almost 40% of all property transactions.
“Understanding their challenges and helping to support and guide them through the process is central to our ethos. These consumers are a crucial business driver for agents and therefore a key priority here at Zoopla as we look to further support agents and drive quality leads to them.”
Read more about the Zooploma.