A ‘world first’ new property portal that has ambitions to rival Rightmove launched in ‘beta’ mode yesterday and is now being tried out by several ‘pioneer’ agents.
OpenBrix utilises blockchain to create a linked network of agents to upload listings and run it via a more democratic system by enabling agents to vote on key business decisions and take control of their own customer leads.
By creating a de-centralised network there is no single owner who controls the money, data or rules of the portal, the company behind the property portal claims.
“We think it’s time for an improvement to the way that agents and portals work together,” says Adam Pigott, CEO of OpenBrix.
“The relationship should be mutually beneficial, a two way street not just a one sided endeavour – and you’ll start to see that come to life as we progress”.
“We’ve been talking to a number of agents that are very enthusiastic about our proposition and they have asked to be the first to test the OpenBrix platform and we’re really excited that we’ve reached this stage so quickly and with such support from agents. Additional interest is welcomed.”
OpenBrix nevertheless has some obstacles to overcome, not least investor and industry worries over blockchain’s difficult back-story.
“At the moment the race is on to use blockchain as a supposedly secure ledger system to store data that no one can get into but everyone can see, but cannot be tampered with,” says proptech consultant Andrew Stanton.
“Unfortunately blockchain as a concept is tarnished because lots of crypto scams used it, or rather said it was blockchain when investors just paid money in.”
OpenBrix has also announced its team which, as developer and tech investor Piggott, includes blockchain guru Shahad Choudhury, and lettings and new homes player Andrew Taylor.