An estate agency in London has ordered its staff to take off their ties after claiming that clients no longer care whether they wear them or not.
Nine-branch London firm James Pendleton says wearing a tie is ‘no longer good for business’ and at a sales meeting earlier this month co-founder and MD Lee Pendleton (pictured, above, centre) asked all his sales staff to cut their ties in half.
Pendleton claims that the long-standing business attire style is an antiquated way of doing business when many of his clients themselves rarely wear ties or even suits to work.
Staff at his firm, which recently celebrated its 16th anniversary, are judged on their performance rather than appearance, it is claimed.
Business attire retired
“I looked round the room and thought ‘today’s the day’,” says Pendleton.
“Times have changed and our clients aren’t paying for the way we look. It took a while for my world view to change because, when I entered the industry, it was still very traditional, and we all wore suits and ties without fail.
“But the world has moved on and clients today don’t value a nice tie any more they value good advice. I want the people who meet our consultants to see them as equals, whose experience they badly need, not drones who need to dress to impress.
“My hope is that this helps clients will feel the relationship they have with us is less transactional and more about trust and experience.”