Rightmove challenger portal Homesearch says it has commitments from 10,000 branches to list properties on its site when the platform goes live for agents on Wednesday.
Chief Operating Officer Sam Hunter admits that relatively few of these 10,000 are paying customers at the moment, but that he’s been overwhelmed by the thousands of independent agents who have signed up to list their properties.
“To be working with so many agents so early has exceeded all of our expectations,” he says.
Hunter says the agents signed up so have some 395,000 properties to list between them, a figure expects to rise to 450,000 by next week.
This would give it approximately half of Rightmove’s listings and puts it well on the way to becoming a fully-fledged portal when it launches to the public in the middle of July.
“We’re inviting agents to have a play with it and really understand how it works before the public begin using it,” he says.
“We believe that the traction we’re seeing is proof that agents have wanted to see something new for a long time, which keeps us focused on making sure that we deliver both the product and ongoing business support they need.
“We’re really thankful to those who have helped us hit this milestone so quickly.”
Hunter prefers not to call his platform a ‘portal’ but rather a next generation property ecosystem, where property professionals and consumers can interact to buy, sell, rent, invest or simply research the UK housing market.