Cornish estate agent PDQ Estates is to close its branch in Helston and has quit Rightmove, its managing director Chris Wood has revealed.
PDQ has been trading for 18 years from the address but Wood says that, after its lease came up for renegotiation, he decided to enact a long-planned strategy to take his business off the high street into action.
The 51-year-old says much of his agency’s work is now done remotely on the road, on social media or at home and that this is a “logical move for our clients”.
“If you know your local area well, know your job well, why in today’s world of social media, 3D and 4K photography, must you have a high street presence?” he says.
“Whilst I will undoubtedly lose some business from more traditional sellers, I am confident I will be able to more than offset this in other ways.”
Wood’s company has only ever operated one branch but his profile has been somewhat larger than his business. He helped Tesco develop its hybrid model during the mid-noughties, and has been a vocal critic of Purplebricks within his blogs and on social media, and disagreed with the NAEA publicly over the ways its presidential elections are conducted.
The company also recently had two complaints about one of Woods’ blogs on his company website upheld by the Advertising Standards Authority.
Wood says he is a supporter of “all business models, as long as they trade honestly, within the rules and don’t make claims they can’t substantiate”.
PDQ has also been offline on Rightmove for a week, Wood has revealed, claiming that the “deal agents have had from Rightmove has been a bad one for several years now and its simply uneconomical to continue at the current rate so, as it stands at the moment, as far as I’m concerned, it’s a no deal.” The company advertises its listings via OnTheMarket.com.