Hamptons has signalled its intention to sell more UK new-build property to overseas investors after acquiring an agency specialising in this market.
Venres has been bought for an undisclosed sum two years after it was established by its sole director Matt Goldsworthy (main pic)to focus on promoting residential developments and new homes to international markets.
It will now become the new Hamptons International Residential Department, and last year it sold 80+ units, the most famous of which was Christian Candy’s flagship penthouse in Holland Park, guiding at £16.95 million.
Goldsworthy is a qualified surveyor who spent much of his early career at Knight Frank before setting up Venres, and he will now head up the new department.
Hamptons have bought not just Goldsworthy and his senior team but an international network that includes some 1,300 affiliate partners. The purchase is part of its newhomes sales expansion in the UK, which has included setting up 12 dedicated ‘hubs’.
Venres offers bespoke and tailored advice for developer clients to help them more effectively sell to international markets, including most recently buyers from Asia.
Goldsworthy says: “I launched Venres with the desire to tackle international property markets in a different and more cost-effective way for my developer clients.
“I wanted to penetrate the international markets without having to rely on large marketing budgets, but to focus on clever digital marketing and the strength of relationships.
“Hamptons was an obvious partnership and will see an excellent marriage of both our buyer profile and housing demand, and the Hamptons’ market positioning and developer client base.”