The Negotiator The essential site for residential agents
Keller Williams has hired Simon Leadbetter, a former Countrywide and Knight Frank marketing ‘super star’ to promote its brand in the UK and achieve its aim to eventually have 1,000 agents and 100 Market Centres or ‘hubs’.
He is to steer a multi-channel brand and B2B/B2C marketing strategy for the estate agency’s existing 11 hubs to further raise awareness and to support agents and Market Centre principals.
At Knight Frank Leadbetter sat as a Partner and Group Head of Marketing for the worldwide organisation from February 2018 until last month.
At Countrywide as Group Marketing Director until 2017 he oversaw the successful promotion of their 63 brands.
Keller Williams has also welcomed Wayne Albutt, a South African estate agent who helped grow its operation in that country and whose arrival in the UK was delayed by Covid.
Growth
“Having worked with Simon in the past at Countrywide and alongside Wayne within the worldwide Keller organisation, I know that [we] could not have found two more talented individuals to support our growth,” says its CEO Ben Taylor (left).
“They are first-class individuals, super-star performers and professionals with fantastic track records in our industry and their arrival onto the team is a significant step forward in promoting the Keller Williams name and proposition to agents, future Market Centre owners and the consumer alike.”
Simon Leadbetter says: “We have an incredible story to share with agents and customers. I look forward to playing a role in crafting and amplifying that message to every household in the UK.”
Read more about Keller Williams.
Can’t say I wish either of them well. Keller Williams epitomises everything wrong with estate agency and the insidious emergence of this American import, along with its avaricious culture will only further damage the reputation of UK estate agency.