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Leading northern estate agency breaks its ‘one other portal rule’ four years after joining OTM

Ilkley-based Dacre, Son & Hartley now lists with all three main property portals after rejoining Zoopla.

Nigel Lewis

Yorkshire estate agency firm Dacre, Son & Hartley has rejoined Zoopla after quitting the platform in 2015 to observe OnTheMarket’s then compulsory one other portal rule.

Six of its 20 branches returned to Zoopla last year in a bid to assess the portal’s performance with a further three re-joining earlier this year and the remainder returning a few days ago.

Dacre, Son & Hartley has branches in many of the county’s key towns and cities including Leeds, Ripon, Harrogate, Bingley, Wetherby and Ilkley, where it has its HQ.

The 199-year-old firm often claims to be ‘Yorkshire’s estate agent’ and is heavily involved in charity and community activities within the county.

The company’s  decision to re-join Zoopla means it now lists properties both for sale and to rent on all the three main portals.

“As Yorkshire’s largest and most established agency brand, our clients expect the high level of exposure and number of impressive sales and lettings leads Zoopla helps us deliver,” says its Head of Residential, Patrick McCutcheon (left).

“The Zoopla of today delivers tangible value, facilitating a significant volume of high-quality leads to our offices and, with their size of audience, we can confidently assure our customers that we can offer them the widest possible coverage with Zoopla, Primelocation and their partner network.”

Of all the Yorkshire residential agents who moved over to OTM at the same time as Dacre, Son & Hartley – which include Dale Eddison, Manning Stainton, Waite & Co and Adair Paxton.

 

September 5, 2019

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