With the Negotiator Conference & Expo and The Negotiator Awards next month, it’s a great time to think about how you leverage social media around events, to boost your following and increase visibility. One of the biggest events in our calendar, the Conference and Awards day is a brilliant networking opportunity, a good opportunity to increase exposure of your brand.
Events are a brilliant way to join industry conversation, present yourselves as thought-leaders and create interactive content on social media. It’s the perfect way to engage with a target audience in your industry and show your customers that you keep your finger on the pulse and a great way to show off award wins!
Ramp up your tweets and announce that you are ‘live’ at the event!
BEFORE THE EVENT…
Here are a few ways you can use social media to the best effect when attending awards ceremonies and conferences.
Announce your attendance
If you’re spending time and money attending an event, make it worth your while and let people know you’re going. Ramp up your tweets closer to the event and make a note of who interacts with you so you can make sure you meet/speak to them at the event itself.
Do your research
Take a look at the agenda for the day and get an idea of the subjects that are going pick up the most responses on social media. Also look into the speakers and/or hosts, and identify the most popular profiles, and those who tweet regularly – follow them and tag them in your tweets for better engagement.
Always use the hashtag
Always use the specific hashtag so that the conversation can be followed. Look for the official one and make sure you spell it correctly or your tweets will be lost!
Once you’ve a done a little research on the content of the event, it might help to schedule a few tweets ahead of time to ensure that the content is evenly spread out and continuous throughout the day.
AT THE EVENT
Follow the hashtag
The hashtag will be where all of the hot topics and conversation will be going on. Take some time to scan who’s tweeting and what’s worth joining in on. There may be a chance to get involved in some lively debate, which is where your research will really come into play!
Most speakers will provide you with some really good soundbites to tweet – whether it’s shocking statistics, a quirky phrase, a market prediction, or a new announcement – capture these quickly and share then on Twitter – tagging the speaker and using the hashtag of course!
Check your posts
One of the most important things is to be quick but accurate! Don’t let spelling errors and typos blight your tweets
Vary your activity
Once you’re actually there and soaking up the buzz of the event, sit down and take some time to think about the content you’re posting.
If you mix it up by tweeting photos, opinions, quoting speakers/hosts, interact with other delegates and even (if you feel brave) live video yourself using Periscope, you will earn yourself a good reputation as a Tweeter to follow at all events!
AFTER THE EVENT
Tweet the best bits
After the event has finished it’s a good idea to send a few tweets summarising your highlights from the day. Share the photos you didn’t get to post or the key opinions and takeaways that will stay with you.
Follow up those interactions
If you find yourself really getting into conversations and interacting with people, make sure you keep a track of who you’ve been speaking with. Follow them and, if they could be a useful contact, drop them a message and arrange a meeting or informal catch up.
Blog about it
If you’ve attended a particularly significant or exciting event then don’t just stop at the tweeting – especially if you came home with an award!
Write a blog post reflecting on everything that happened. Did you win awards, or meet some interesting people? Or perhaps you learned things that will help your business going forward?
This will all make brilliant content for your website, LinkedIn page and Twitter account, and, if the event is a popular one, may even drive traffic to your website.
We look forward to seeing you – and your tweets – at The Negotiator Conference & Expo and The Negotiator Awards ceremony on 31st October!