Lomond has strengthened its senior management team in one of its key heartlands.

The group has promoted Katie Ridley into the new role of Sales Director of its market-leading Midlands brand, John Shepherd, whose six high street offices cover the West Midlands, Warwickshire, Worcestershire and Staffordshire.

Katie, who joined the business in 2018, will be a member of the Birmingham regional board of Lomond and will work in close partnership with John Shepherd CEO, Richard Crathorne, and Operations and Property Management Director, Chris Blick.

She will play a key role in growing the existing sales business, establishing a broader footprint for John Shepherd in the central belt of the UK, and supporting Lomond with strategic new acquisitions.

Additionally, she will support Lomond’s CEO Ed Phillips, Chief Finance Officer Ian Sutherland and Chief Operating Officer Lucy Jones on a series of group-wide projects, new initiatives and business improvements.

Richard Crathorne said: “Throughout John Shepherd and the wider family of Lomond brands, we are committed to promoting homegrown talent when opportunities arise. Katie’s proven expertise in sales – she previously spearheaded our Collection portfolio of prestigious properties as well as our land and new homes specialism – will be a great asset in the next stage of our expansion. This new Board-level appointment is another clear signal of our ambitious plans to grow our business.”