Big online estate agency signs new deal with Zoopla

Yopa has signed a new deal with Zoopla after an extensive analysis of its lead generation.

The online agency says the portal will help it “drive performance for its listings and enhance marketing for its vendors”.

Yopa will use its ‘Premium Listings’ and ‘Featured Properties’ functions under the deal to give its properties extra promotion.

Extensive analysis

The new agreement follows an extensive ROI (Return on Investment) analysis by Yopa to identify the lead volumes and quality provided by Zoopla and other marketing channels.

Zoopla says it will be looking to support Yopa with its expansion and ambitious plans over the coming years, including the continued growth of Yopa’s franchise business and the roll-out of its newly launched brokerage model.

Alastair Thornton, Director of Growth, Marketing and Product at Yopa, says: “We’re delighted to extend our relationship with Zoopla.

“We take great pride in our market leading sales rates, as such, we’re very happy to be able to ensure our vendor’s properties will continue to benefit from the exposure generated by Zoopla.”

We’re pleased that such a forward-thinking brand like Yopa has agreed a new long-term deal.”

Alex Rose, Director of Sales at the portal, says: “We’re pleased that such a forward-thinking brand like Yopa has agreed a new long-term deal with us.

“Delivering ROI and value for money is a key focus at Zoopla, and it’s great to see this approach validated through Yopa’s analysis.”

Yopa recently announced a loss of £3.7 million with revenue falling from £15.68 million to £12.79 million last year.

Zoopla increased its profits to nearly £18.8 million in 2023 after a loss the previous two years.