Hometrack launches service that reveals agent listing secrets

Sales and lettings firms will be able to use the product to see how their listings are performing against others in their local market.


Hometrack has launched a Property Listings Data product for property professionals which provides the most complete set of property listings data available on the market – including information on asking prices, rental yields, sales agreed and core property attributes.

The product is powered by Zoopla data and can be tailored to the bespoke needs of customers and includes geographical splits, number of price reductions, rental yields, available stock, sales agreed and core property attributes like floor area and year built.


Over 80% of the listings included in Property Listings Data are UPRN matched, meaning customers can overlay the product with their own internal data to support instant analysis and decision-making.

Estate agents will be able to use the product to see how their listings are performing against others in their local market through data like time to sell.

Meanwhile lenders could also make use of the product to surface properties to their customers who wish to move and power their mortgage and lending discussions.

Ross Allen, Hometrack
Ross Allen, Hometrack

Ross Allan, Head of Property Data Solutions at Hometrack, says: “We’re excited to launch our new Property Listings Data product which is just the start of Hometrack’s journey to meet our customers’ constantly advancing data needs.

“Right now, we can provide our customers with the most functional and detailed set of property data in the market.

“But this is only the beginning and ultimately our goal is to provide our customers with a full data analytics software solution that they can embed within their infrastructure to not only improve their decision-making, but also simplify it.”


Leo Xiong, Director, Real Estate Economist at IMMO, adds: “Hometrack has been a great data partner for IMMO, whose high quality data products help us achieve instant knowledge of market movements and deep analysis of the UK residential market.

“They have also been very flexible and responsive in providing additional data service to meet the high data requirements of IMMO’s proprietary technologies.”

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