Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Zoopla reveals huge jump in newbuild sales leads
The portal says its recent innovations have boosted leads for new build sales by 53% compared to last year.
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Rightmove to make house hunting more of a family affair
Tarah Lourens says that by popular demand the portal has introduced a new function that allows family and friends to send property search results to each other.
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BLOG: ‘It’s time regulators swooped on Rightmove and its unfair monopoly’
Small agents are being 'drained' while the portal posts record margins and executives collect huge bonuses, complains agent Shaun Adams.
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OTM slams Rightmove over pricing levels following legal group launch
The portal says it stands with estate agents facing 'escalating costs' charged by Rightmove and it remains 'customer first' in its approach.
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REACTION: Rightmove facing £1bn group legal action by estate agencies
Leading financial figure Jeremy Newman is heading up the group which seeks to recoup 'excessive' fees charged by the portal to agents.
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Rightmove costs ‘eating up to 13.5% of an agency’s monthly sales commission’
New analysis of the portal's charges reveals the average amount paid by agents is 7.2% of monthly commission.
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Estate agency marketeer launches buyer-focused AI house-hunting app
Drifthome is the brainchild of business and life partners Cassandra Humbert and Edward Boyd, who say their tech is set to give the big portals a run for their money.
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Vendors expect estate agents to answer queries ‘within an hour’
Research by Zoopla shows a quarter of vendors believe 60 minutes is the maximum time estate agents should take to get back to them.
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Rightmove share price plummets following AI announcement
Shares lose nearly 14% of their value after company says its profits may drop as huge investment in AI rolls out.
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Rightmove embraces AI and says ‘will be good for estate agent listings’
Some will say the portal is looking to bat off criticism that it doesn't innovate, but its tech boss says dozens of AI projects under development for long time.
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