Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Zoopla reports £5.8M loss despite ‘resilient performance’
2024 was a year of 'transformation', says CEO Paul Whitehead, as portal writes down historical investments while maintaining healthy 19% operating margin.
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Agents slam portal fee hikes as exorbitant and unjustified
Six in 10 estate agents who were asked say improvements made by Rightmove and Zoopla do not provide value for money – yet they stay with them regardless.
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Zoopla could be up for sale, media reports speculate
The portal could be sold as parent firm ZPG is broken up, although a spokesperson insists 'it's business as usual'.
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Big estate agency ‘totters by’ with cartoon marketing push
Jackson-Stops has partnered with Annie Tempest for a second warm-hearted animated advertising collaboration.
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Two estate agencies fined £15,000 over For Sale board offences
Two firms operating within Spelthorne borough council's borders were taken to court after detailed investigation into dozens of boards.
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Estate agency changes advert after public complaint
The Advertising Standards Authority investigated after a complainant claimed an advert issued by Petty Real Estates wasn't clearly a marketing communication.
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WARNING: Over-priced homes take twice as long to sell
Zoopla says that sellers who are too ambitious with their asking price can wait much longer to achieve a sale.
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Young estate agency gains traction after rejecting ‘over valuations’
Co-founders of Leicester's Hauseit agency say too many rivals use over valuations to gain instructions.
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Zoopla gives vendors greater ‘estate agency comparison’ powers
The portal's Chief Operating Officer Rich Hayes says sellers can now compare agents on the basis of number of similar properties listed and average selling time.
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OTM signs up UK’s largest landlord in landmark lettings deal
OnTheMarket President, Jason Tebb, announces Grainger will now list its portfolio of more than 11,000 rental properties on his portal.
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