Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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OTM reveals healthy financials but fewer agents listing properties
'Agent-owned' portal says it is performing to expectations but sales sales market is challenging in particular for those listing on its site.
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Agent reveals how his electric car dream turned into a nightmare
David Kirby of David Lee told The Neg he has handed his electric Mini back after three years, in favour of a petrol version.
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EweMove agrees to change its ways after rival agent complaint
Map Estate Agents in Cornwall said direct mail letters from EweMove were misleading, and complained to the Advertising Standards Authority.
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Revealed: How best to convert landlords to ‘fully managed’
Lettings guru Sally Lawson explains how you can overcome the reasons why landlords would never want to have their portfolio managed by an agent.
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Zoopla relaunches Advantage site for agents and housebuilders
The upgraded site now includes a new ‘Insights Hub’ which will host Zoopla’s flagship reports as well as best practice tips and tricks.
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OnTheMarket seeks to become ‘part of the branch team’ following tech launch
Portal has revealed Your Property Services, which is a valuations-based lead generator to help agent teams source instructions.
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BLOG: Is your estate agency ready for another crisis in the UK?
Sally Lawson from Agent Rainmaker says it’s high time agents really took stock of their company cultures – not just their properties – to evaluate whether they could actually successfully navigate another crisis.
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Zoopla returns to TV for Spring campaign to lift property market
Zoopla kicks off its latest marketing campaign on Bank Holiday Monday which will run for sixteen weeks across most high-impact channels including TV, video on demand, digital and socials.
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Pensioner admits firearm charge after estate agent videographer threatened
Michael Edwards shot his airgun at an estate agency drone filming near his house before confronting the cameraman.
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Estate agent heralds TikTok as future of property marketing
And she should know: house in New Cross, South-East London, clocks up 1.4 million views on social media platform after she posts video.
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