Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
-
New OTM chief starts work with £531,000 ‘golden hello’
Former estate agent Jason Tebb says he wants to shake up how the portal communicates with its member agents.
Read More » -
IN PICTURES: Boomin reveals first images of its website
Challenger portal says Rightmove and Zoopla are good for leads and listings but haven't kept pace with latest tech.
Read More » -
As another house raffle vendor gives up, are these competitions losing their appeal?
Vendor of luxury £3.2 million house tried to raffle his home for four months but has now instead listed it with Fine & Country.
Read More » -
Branching out: Zoopla just 1,000 agents behind arch-rival Rightmove
Zoopla is just 1,000 branches short of Rightmove's total, its latest published list of agents reveals.
Read More » -
Mouseprice bought by portal challenger PropertyHeads
Listings website used by 4,000 agents is bought off Daily Mail's property arm Landmark for an undisclosed sum.
Read More » -
Interview: Industry leader backs Boomin despite previous run-ins with Bruce brothers
Iain White's dislike of Purplebricks means agents may be surprised he’s backing Boomin but says it’s industry's big chance to challenge portals
Read More » -
Boomin reveals fees for estate agencies including discounts
Agents who sign up now or later on are to be enticed in with a free first year and then, for Founder Agents, between £150 and £400 a month.
Read More » -
New homes marketing is getting ‘pinteresting’, says Zoopla
Portal has added Pinterest advertising to its Adreach platform's capabilities to enable agents and developers to utilise the image sharing platform.
Read More » -
Watch out PrimeLocation! Industry entrepreneur launches property portal for upmarket agents
Jamie Arthur already has a successful track record helping agents online but has now launched a revenue-share based platform for UK and overseas agents.
Read More » -
Boomin signs up two hybrid agencies – but so far, not Purplebricks!
Open House and EasyProperty are among the ten latest agencies to commit to Boomin.
Read More »