Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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OnTheMarket launches market-first ‘accessible home’ search facility
Property portal OnTheMarket has introduced an “Accessible features” search filter to its website to help find homes to fit mobility needs. The ‘Accessible’ search will help would-be movers find homes with special features such as ramped access, wide doorways, wet-rooms, wheelchair accessible parking, lift access and the like. ICON Properties that meet these requirements now display an accessible features icon on the search results and property details pages, making suitable properties instantly clear. As well as being present on listings, the icon is clickable and names the features that qualify the property as accessible when pressed. OnTheMarket consulted with former estate agent Guy Harris, founder of AccessiblePRS, a property consultancy which specialises in accessibility in the rental sector. The Accessible Letting Scheme was launched by AccessiblePRS in December 2021 to support letting agents. Making property searches as easy and inclusive as possible is really important to us.” Jason Tebb (pictured), OnTheMarket chief executive, says: “I’m incredibly proud of the latest additions we’ve brought to our site. In particular, we’re really pleased to be leading developments in the way consumers with access needs search for property. “Our goal to listen, innovate and deliver applies not only to our agent customers but…
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Laurence Llewelyn-Bowen: It’s agents’ fault interiors look awful
Changing Rooms star says estate agents are at fault for encouraging sellers to pimp up their homes so that they can sell them.
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The House at Pooh Corner – Savills launches ad campaign with Winnie theme
New Savills ads are designed in the style of Winnie the Pooh cartoons with poetry to attract potential buyers.
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Rightmove says sorry for number change
Rightmove phone numbers allow home-hunters to contact a specific agent and help agents track Rightmove enquiries.
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OnTheMarket completes lettings software stack product
OnTheMarket Group has launched 'OnTheMarket Software', formerly known as Teclet, an automated pre-tenancy and property management platform.
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Milton Keynes estate agent angry with Rightmove number change
Agent had adopted the Rightmove number as his main business line to make it easier to keep track of all his calls.
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OnTheMarket raises the bar with new features roll-out
OnTheMarket continues its evolution with the rollout of key new features and functionality, including video appraisals and WhatsApp integration.
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OnTheMarket on the telly – portal partners with Channel 4 for new property show
In a new awareness campaign, OnTheMarket has launched a 3-part TV programme, to be shown on Channel 4, featuring three Cornish estate agents.
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What’s the UK’s favourite property porn programme? The answer is here…
We can all remember when there was just one - Location, Location, Location. Now there are dozens, and showing 24/7 – but which are our favourites?
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Up to 3% of estate agency online listings do not have ANY photos
Hundreds of properties are being marketed online without any photos at all, a leading estate agency media provider has claimed. Giraffe360 says its monitoring of agent listings reveals that the recent surge in activity within the sales market has meant some agents appear too stretched to upload photos. Its research shows that across the nation, 1.7% of all homes listed for sale had no accompanying photos on their online property advert. On average, these homes were listed for £287,299, 24% less than those with photos, but still a considerable sum of money. The practice – or lack of practice – is most prevalent among North East estate agencies, where 2.8% of all current for sale stock lacked images. Other areas, reflecting where the property market has been busiest since the Covid lockdowns ended, including the East Midlands, Yorkshire and the Humber, the East of England and the South East. “In this day and age, listing a property for sale without any photos simply isn’t acceptable and not only does it do a severe disservice to the seller, but it also reflects very badly on the listing agent,” says Giraffe360 CEO, Mikus Opelts (pictured). “The property portals are the modern day…
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