Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Market share of hybrid/online agents falls in booming 2021
The market share of hybrid/online agents has fallen to 6.7 per cent in 2021 from a high of eight per cent in 2020, revealed in report by market analyst, TwentyCi.
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Property website advice in a digital age
With much of the home buying process now done online, specialist design agency, PropertyStream, explains how agents can stand out with their property website.
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OTM to offer free pic retouching
OnTheMarket says the new free-to-members service will allow agents to optimise images themselves, rather than using a third party photo enhancing company.
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‘It’s time Rightmove and Zoopla shared their £10m mortgage referrals income’
Michael Bruce, co-founder and CEO of Boomin, takes his rivals to task over the way they make huge home loan referral income from agents listings.
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Court hearing on potentially ‘nuclear’ evictions and deposits test case due next week
Lawyers will do battle in the Court of Appeal on the 18th January over the Northwood Solihull vs Fearns and Orrs evictions case.
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Homes for sale could fall foul of planning permission
Data collected by GetAgent reveals the areas in the UK most guilty of breaching planning permission.
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Boomin offers agents a sneak peak of its new Boxing Day TV ad
Portal offers up an expensive-looking recreation of the Arctic to make the point that Boomin helps house hunters 'get ahead of the market'.
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Is this the first estate agency property listing to go viral on TikTok?
Post on the social media platform by East Midlands estate agency has now reached 1.4 million views.
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Rightmove moves into helping agents nail down more ‘proceedable’ buyers
Portal says it will use the power of its website traffic and experiment with a greater integration of its existing mortgage tools.
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This is ‘best property video ever made’, claims estate agency
Fine & Country Windsor has spent a small fortune on the 18-minute movie, which features actors, horses, supercars and a helicopter.
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