Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Rightmove to offer home owners valuation tool from May onwards
Track My Property may offer valuations but portal is keen to reassure agents that users will be told only industry professionals can offer accurate ones.
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Rightmove secures headline sponsorship of Saturday Night Takeaway
Rightmove will be the headline sponsors of the new series of Ant & Dec’s Saturday Night Takeaway and comes at the beginning of the spring selling season.
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OTM has ‘failed to deliver’ on its promise to break portal duopoly – challenge
Businessman Brett Stone says in open letter to industry that time has come for change including replacing chairman Christopher Bell and changing direction.
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Newman Property Experts rebrands to The Property Experts
Estate agency launches a new national brand for self-employed agents and plans network of 2,500 self-employed agents.
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OneDome acquires CMME Mortgages for undisclosed sum
Portal OneDome has acquired CMME Mortgage and Protection from Livingbridge backed CMME Group for an undisclosed sum.
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Zoopla to launch new TV ad on Xmas Day – watch it here!
Property portal is using new ad as one of two it will be splurging across TV, digital and social media during January and February.
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Stay Now! Estate agency launches festive tribute to East 17 hit
Central-London-based estate agency Greater London Properties has reproduced the East 17 classic Stay Another Day to pull clients in.
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Branch politics? Estate agencies slammed for nailing signboards to trees
London agency Winkworth and Welsh firm Evans Roach attract criticism from councils and fellow agents for careless use of signboards.
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Zoopla’s agency on-boarding in spotlight after BBC fraud probe
You and Yours show says portal's policy of giving new agents a transition period before redress membership is required, facilitated fraud gang.
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Zoopla clears self-service platform of breaking rules over £9.99 ad
Agreed.co.uk has not breached its guidelines Zoopla says after offering customers the chance to bypass agents.
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