Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
-
AI set to reshape estate agency web traffic, says Nurtur
The proptech firm has released new data which reveals what a healthy digital estate agency traffic mix looks like, and why AI could soon dominate it.
Read More » -
Rightmove launches tenant ‘checklist’ service for letting agents
The portal says the Renter Checklist will make the process from finding a property to picking up the keys easier for tenants and letting agents.
Read More » -
Guild unveils digital ‘power packs’ to help estate agents sell homes
The property marketing toolkits are designed to give agents the edge they need in a digital-first market, says Iain McKenzie, CEO of The Guild of Property Professionals.
Read More » -
Rightmove marks 25 year anniversary with cake campaign
Portal taps into viral 'is it cake?' social media trend with elaborate cakes shaped as household items and iconic property listings.
Read More » -
Zoopla seeks to reassure agents after posting £5m+ loss
The portal's Chief Operating Officer Rich Hayes has written to estate agents saying it remains a "vital marketing partner".
Read More » -
NEW: Self-service website builder for estate agents
Spectre has announced a major product expansion, with the launch of its new website builder designed exclusively for estate agents.
Read More » -
Rightmove sponsors high-profile radio show
Portal giant has signed its first-ever radio sponsorship deal with Sam Thompson’s weekend show as it targets millions of listeners with property messaging
Read More » -
Zoopla reports £5.8M loss despite ‘resilient performance’
2024 was a year of 'transformation', says CEO Paul Whitehead, as portal writes down historical investments while maintaining healthy 19% operating margin.
Read More » -
Agents slam portal fee hikes as exorbitant and unjustified
Six in 10 estate agents who were asked say improvements made by Rightmove and Zoopla do not provide value for money – yet they stay with them regardless.
Read More » -
Zoopla could be up for sale, media reports speculate
The portal could be sold as parent firm ZPG is broken up, although a spokesperson insists 'it's business as usual'.
Read More »
