Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Rightmove embraces AI and says ‘will be good for estate agent listings’
Some will say the portal is looking to bat off criticism that it doesn't innovate, but its tech boss says dozens of AI projects under development for long time.
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AI portal launches seeking to overturn Rightmove dominance
MyPorta has been months in the making and will not charge estate agents to use its service, says founder Mal McCallion, who has 2,750 branches already signed up.
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New land-selling app to capture fragmented small-plot market
Landlister's founder says he launched the platform, which is now on the Apple Store for mobile users, after struggling to sell a plot on behalf of his farming family.
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Street.co.uk slashes property staging costs with new AI tool
Proptech company, Street.co.uk, has unveiled an instant virtual editing feature, cutting property staging image costs by up to 300 times.
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AI set to reshape estate agency web traffic, says Nurtur
The proptech firm has released new data which reveals what a healthy digital estate agency traffic mix looks like, and why AI could soon dominate it.
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Rightmove launches tenant ‘checklist’ service for letting agents
The portal says the Renter Checklist will make the process from finding a property to picking up the keys easier for tenants and letting agents.
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Guild unveils digital ‘power packs’ to help estate agents sell homes
The property marketing toolkits are designed to give agents the edge they need in a digital-first market, says Iain McKenzie, CEO of The Guild of Property Professionals.
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Rightmove marks 25 year anniversary with cake campaign
Portal taps into viral 'is it cake?' social media trend with elaborate cakes shaped as household items and iconic property listings.
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Zoopla seeks to reassure agents after posting £5m+ loss
The portal's Chief Operating Officer Rich Hayes has written to estate agents saying it remains a "vital marketing partner".
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NEW: Self-service website builder for estate agents
Spectre has announced a major product expansion, with the launch of its new website builder designed exclusively for estate agents.
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