Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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BLOG: Digital ‘eco-system’ is future of lead generation says agency chief
Richard Combellack says an integrated approach to lead generation needs to be both streamlined and efficient from initial contact to final conversion.
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Portal wars hot up as Zoopla goes on marketing splurge
The portal will have increased its marketing spend by 41% by the year end and this latest push will run alongside its eight-week national marketing campaign which is running until the end of June.
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Estate agency agrees to drop ‘5-star’ claim after complaint
NEXA Properties stopped claiming it had more 5-star reviews than any other agent, after a complaint to the Advertising Standards Authority.
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Proptech firm reveals first agents using new prospecting tool
Iamproperty boss, Ben Ridgway, says new Marketing Toolkit includes property data and reports, targeted on-market and off-market campaigns as well as customisable direct mail templates and automation tools.
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£1.3m cash boost for property platform aiming to digitise rental market
Krispyhouse allows real-time communications between estate agents and tenants and streamlines the chaotic rental process through its WhatsApp-style ‘dating service’ to boost rental deal flow.
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Zoopla founder’s business ‘on brink of collapse’
Alex Chesterman's online secondhand car-selling enterprise, Cazoo, is reported to be close to going bust.
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Rightmove trading update – renews focus on lettings and new homes
Portal doubles down on full-year revenue and margin guidance reiterating expectations after strong start to the year sees it anticipate small increase in agents.
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Navigating the latest Google Ad trends for effective digital marketing
For estate agents, harnessing the power of paid ads, especially Google Ads, is not just advantageous, but essential in reaching prospective clients effectively. Nurtur.group’s Ben Sellers explains all.
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OnTheMarket says it has caught up Rightmove… among builders
Portal's John Doyle says it has seen a significant increase in the number of developers and house-builders listing properties on its site.
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INTERVIEW: Zoopla boss reveals plan to stay ahead of resurgent OTM
Charlie Bryant tells The Neg that although competition is hotting up in the property portal market, he's got plans to maintain Zoopla's lead over its No.3 rival.
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