Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
-
How ready is your estate agency for the AI ‘revolution?
Superb Digital founder, Paul Morris, says the quiz will help agents to identify how well their teams are integrating AI into their workflows.
Read More » -
Many estate agents grappling with AI-driven ‘super complaints’
Estate agency customers are using AI tools to generate detailed 'legal-sounding' grievances that are time consuming to deal with says Propertymark.
Read More » -
Google trialling direct property listings within search results claims expert
Mike Delprete has posted screenshots of what he claims are ‘for sale’ property listings inserted into Google's search results in some US property markets.
Read More » -
Service launches offering estate agencies help to write ‘AI friendly’ listings
Jitty’s conversational, lifestyle-led AI search provides agents with real insight into which property attributes to highlight.
Read More » -
Activist shareholder’s buying spree sparks Rightmove takeover speculation
The investment group, which has links to Rupert Murdoch's News Corp, is now the portal's third biggest shareholder.
Read More » -
Rightmove reveals tool to deliver ‘high intent’ leads to agents
The portal says its 'Renovation Cost Estimator', which is being trialled, will improve quality of leads and help buyers imagine their ideal home.
Read More » -
Big independent estate agency reveals industry’s first festive Xmas video
15-office firm Martyn Gerrard says that, with all the doom and gloom around at the moment, it wanted to lift people's spirits with a little festive cheer.
Read More » -
Zoopla reveals huge jump in newbuild sales leads
The portal says its recent innovations have boosted leads for new build sales by 53% compared to last year.
Read More » -
Rightmove to make house hunting more of a family affair
Tarah Lourens says that by popular demand the portal has introduced a new function that allows family and friends to send property search results to each other.
Read More » -
BLOG: ‘It’s time regulators swooped on Rightmove and its unfair monopoly’
Small agents are being 'drained' while the portal posts record margins and executives collect huge bonuses, complains agent Shaun Adams.
Read More »