Zoopla says it's 'won back' over 2,200 estate agency branches as it battles OTM and tries to catch up with struggling Rightmove.

Rob Sargent, whose company has been a long-time supporter of OTM, says both sales and lettings leads from the portal to his business have been increasingly dramatically, recently.

The campaign is to feature two different 30-second TV adverts targeting first time buyers with voice-overs by actress and stand-up comedian Diane Morgan.

The London-based portal is to hire 120 extra staff next year to boost its growth plans taking it to 750 employees, a third more than Rightmove.

LSL estate agency chain Your Move has signed up to become an official sponsor of the English Football League (EFL) and as part of the deal its Hitchin branch was visited yesterday…

Portal's five-week TV campaign will reach over 35 million UK adults and run alongside radio, online and poster advertising.

Portal makes further progress signing up more agents to paying customers after offering cheaper, shorter-term deals but branch recruitment stalls.

OpenBricks says its unique networking technology will enable agents to vote democratically on every aspect of its operation including fee levels and marketing expenditure and will cost £100 a month per branch.