Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Zoopla founder’s business ‘on brink of collapse’
Alex Chesterman's online secondhand car-selling enterprise, Cazoo, is reported to be close to going bust.
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Rightmove trading update – renews focus on lettings and new homes
Portal doubles down on full-year revenue and margin guidance reiterating expectations after strong start to the year sees it anticipate small increase in agents.
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Navigating the latest Google Ad trends for effective digital marketing
For estate agents, harnessing the power of paid ads, especially Google Ads, is not just advantageous, but essential in reaching prospective clients effectively. Nurtur.group’s Ben Sellers explains all.
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OnTheMarket says it has caught up Rightmove… among builders
Portal's John Doyle says it has seen a significant increase in the number of developers and house-builders listing properties on its site.
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INTERVIEW: Zoopla boss reveals plan to stay ahead of resurgent OTM
Charlie Bryant tells The Neg that although competition is hotting up in the property portal market, he's got plans to maintain Zoopla's lead over its No.3 rival.
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OnTheMarket signs up big independent estate agency
Surrey-based 20-branch estate agency network Seymours has a foothold in London and Hampshire and the deal includes its Lettings & Management, Land & New Homes and prime operations.
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‘Is Facebook a more compelling platform than the big portals?’
Starberry’s Ben Sellers says harnessing Facebook's user base for estate agency marketing could transform digital innovation in the sector.
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Kent estate agency goes barking mad – or are we the fools?
Independent estate agency, Wards, awards their first dog to one lucky mover. Or is it just one of yesteray's April Fools videos?
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London’s largest property firm signs big deal with ‘agent friendly’ Zoopla
Dexters boss says he considers Zoopla to be an 'agent friendly' portal as he inks deal that includes valuations 'booster' tech add-on.
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Agents’ fee battle with portal continues amid coercion claims
A group of estate agents in Northern Ireland are boycotting PropertyPal.com in protest over increased fees.
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