Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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February best time to list property, Rightmove data reveals
Late-winter listings edge ahead of the traditional spring rush on the likelihood of finding a buyer.
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‘We are at risk of going out of business because of Rightmove’, agent tells The Neg
Independent agents are warning Rightmove and its CEO Johan Svanstrom that fee hikes are driving them to the brink of going bust.
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CLAIM: Estate agents failing to make full use of photos in listings
In an increasingly competitive market, not all estate agents are recognising the importance of good marketing in attracting a buyer, according to respected London agent.
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BLOG: Progress doesn’t come neatly pressed – wearing a suit is not essential
Ellie Rees argues that it is far more important for estate agents to dress in a way that helps build a relationship with customers and not be "behind a pinstripe barrier".
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OnTheMarket claims to be fastest growing portal
Jason Tebb at OnTheMarket says the number three portal is on course to replace Rightmove as the number one.
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Millions who browse portals have no intention of moving – survey says
In a Direct Line poll, users admit to being “addicted” to property portals, with many “binge-browsing” listings for “no good reason.”
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Large agency inks new deal with Zoopla
Andrews MD David Powell says generation of new leads was a key reason why his company signed a long-term contract with the portal.
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Dragons’ Den for property world seeks applicants
Casting is underway for Amazon Prime series in which property development projects are pitched to a panel of angel investors.
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Big estate agent looks to impress with new ad campaign
“Bold and witty” new ad campaign celebrates the high standards and precise expectations of today’s buyers and renters.
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Conveyancers want more cash to provide upfront property info
The Conveyancing Association says it is only fair that its members are able to charge higher fees if they are required to do more work.
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