Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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OPINION: Will the Rightmove Goliath be slain by the AI David?
Portals were built for scrolling, whereas AI is built for solving and is now the main challenger, says Glentree International’s Trevor Abrahmsohn.
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“They will be studied like Blockbuster Video” – agents predict Rightmove demise
Independent agents would like to see the portal's dominance and hold over the market wane, as its share price plunges.
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Zoopla renews deal with major housebuilder
Persimmon Homes has signed a three-year contract with the portal after seeing a 46% increase in leads in H2 last year.
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View your next home in person, not on your phone – agent plea
Physical viewings are not optional – they are an essential part of finding the right property, according to search firm Stacks.
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Rightmove shares hit five-year low amid anger over fee hikes
The portal's share price reached a high last year before nosediving after it revealed it planned to spend £60 million on AI development.
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Big estate agency back on the box with new advert
Hamptons returns to national TV with campaign designed to keep the agency “front of mind.”
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Major housebuilder changes ‘misleading’ part-exchange ad after complaint
Ashberry Homes, which is a trading name of Bellway, agreed an advert for its part-exchange offer should be altered.
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Rightmove makes NatWest exclusive mortgage partner
The portal signs a deal with the banking giant that means homebuyers will be able to apply for a home loan and receive an instant decision.
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Under-fire Rightmove sees share price fall further
The portal is being warned its latest fee hikes could put some independent agents out of business.
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Zoopla claims homeowners taking the plunge to sell jumps by more than a third
COO Rich Hayes says 400,000 property-owning subscribers put their home up for sale last year, which was worth £2 billion in commission to agents.
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