Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Rightmove set to drop out of FTSE 100
The portal could fall out of the top 100 of UK firms listed on the London Stock Exchange next week, as its share price continues to sink.
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Rightmove launching AI search app on ChatGPT
Rightmove has built and submitted an app to launch in ChatGPT, it has announced this afternoon, as a significant step in using AI in property search.
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Zoopla acquires specialist new homes portal
CEO Paul Whitehead says deal will strengthen its position in the new-build market and expand lead generation for developers.
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Valuation leads for agents up 50% year-on-year – Rightmove
Portal says its new valuation tools and AI updates are enabling it to predict potential sellers earlier.
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OPINION: Will the Rightmove Goliath be slain by the AI David?
Portals were built for scrolling, whereas AI is built for solving and is now the main challenger, says Glentree International’s Trevor Abrahmsohn.
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“They will be studied like Blockbuster Video” – agents predict Rightmove demise
Independent agents would like to see the portal's dominance and hold over the market wane, as its share price plunges.
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Zoopla renews deal with major housebuilder
Persimmon Homes has signed a three-year contract with the portal after seeing a 46% increase in leads in H2 last year.
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View your next home in person, not on your phone – agent plea
Physical viewings are not optional – they are an essential part of finding the right property, according to search firm Stacks.
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Rightmove shares hit five-year low amid anger over fee hikes
The portal's share price reached a high last year before nosediving after it revealed it planned to spend £60 million on AI development.
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Big estate agency back on the box with new advert
Hamptons returns to national TV with campaign designed to keep the agency “front of mind.”
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