Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Rightmove revenue up 9% as agent spending rises
CEO Johan Svanstrom reports portal's income has risen as estate agents spend more on package upgrades and add-on products.
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Rightmove launching AI search app on ChatGPT
Rightmove has built and submitted an app to launch in ChatGPT, it has announced this afternoon, as a significant step in using AI in property search.
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Zoopla acquires specialist new homes portal
CEO Paul Whitehead says deal will strengthen its position in the new-build market and expand lead generation for developers.
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Valuation leads for agents up 50% year-on-year – Rightmove
Portal says its new valuation tools and AI updates are enabling it to predict potential sellers earlier.
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OPINION: Will the Rightmove Goliath be slain by the AI David?
Portals were built for scrolling, whereas AI is built for solving and is now the main challenger, says Glentree International’s Trevor Abrahmsohn.
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“They will be studied like Blockbuster Video” – agents predict Rightmove demise
Independent agents would like to see the portal's dominance and hold over the market wane, as its share price plunges.
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Zoopla renews deal with major housebuilder
Persimmon Homes has signed a three-year contract with the portal after seeing a 46% increase in leads in H2 last year.
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