Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Exiting Rightmove agents share details of ‘bland’ emails sent urging them not to leave
Agents who have given notice to the portal to quit are sent one - and sometimes several - emails on their final day giving them one last chance not to drop Rightmove.
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‘Coronavirus is a unique opportunity to come together and bring Rightmove to heel’, say rebel agents
Key campaigning groups make joint appeal to industry to work collectively and force Rightmove to charge fair fees and re-balance the relationship.
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Petition launched to demand Rightmove is denied government bailout funds
Letting agent calls on colleagues across the UK to sign her petition after the portal revealed it is eligible for the Covid Corporate Financing Facility.
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Say No To Rightmove leader denies he’s working for other portals and calls for agents to ‘move together’
Rob Sargent of estate agency The Acorn Group submits himself to hard questioning over his motivations to set up and fund a campaign to persuade Rightmove to change its business and pricing.
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OnTheMarket offers joining estate agencies free listings and shares sweeteners
While existing estate agencies were recently given a 33% discount, firms joining the firm are to be given a full discount until the crisis is over.
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Agency behind ‘Say No to Rightmove’ creates in-house team to coordinate national campaign
Acorn Group dedicates half a dozen staff to the cause as CEO Rob Sargent sees a once-in-a-lifetime opportunity to weaken the portal's power.
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Agent furious after OnTheMarket passes customer’s email address to mortgage broker
Agent claims to have caught out portal by using a private email address to register for Property Alerts, an address which has now been used by Charcol to prospect for mortgage business.
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Exclusive interview: Has Coronavirus changed everything between agents and their portals?
The Negotiator put this, and many other key questions preying on agents minds at the moment to Zoopla’s commercial head Andy Marshall.
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Challenger portal ‘pivots’ to give member agents control of business
Free-to-list platform Residential People is 14 months old and has 1,800 listing agents but says it now wants to turn into a mutual-style property portal.
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London firms help agents forge improved free deal with Zoopla
Dreamview Estates, Hausman and Holmes, and Alan Goldin Estates persuade Zoopla to give an improved offer on the portal's original 'free free' deal announced last month.
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