Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Daily Telegraph gives Zoopla a £50,000 prize for its saucy advertising
The newspaper has decided Zoopla's 'We know what a home is really worth’ campaign is so good it's given the portal free advertising on its website.
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Watch: Bed bouncing Zoopla TV ad launched today
The portal continues its quirky campaign of TV adverts, this time featuring a bed-bouncing young boy.
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Rightmove results: profits, revenue and agent numbers drop
Covid and its subsequent 75% fees discount has hit the portal hard, but it's still delivering tasty profits to its investors despite the troubled times.
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Portal wars ‘back on’ as Zoopla ploughs millions into largest ever ad campaign
After months of total marketing silence from the main property portals, Zoopla has now revealed a huge push to capitalise on discontent with Rightmove.
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Online letting agency pays tenants to conduct property viewings
Mashroom.com says it will pay tenants a week's rent if they successfully help market their soon-to-be former home to new renters.
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Rightmove to introduce big changes to agents’ property details pages
Portal says it has already introduced them at its oversesas business and that the pages are quicker and generate more leads.
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Rightmove hires new financial chief on £1.75 million package
Alison Dolan is to join the portal after many years spent working for Rupert Murdoch's newspaper empire in the UK.
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OnTheMarket staff face headcount reduction as ‘uncertainty continues’
Portal's acting CEO says he faces 'regrettable' decision to consider redundancies as realities of Covid aftermath affect the business.
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OnTheMarket claims COVID lockdown was ‘defining moment’ in portal wars
Agent-owned platform says many agents reassessed the value they get from Zoopla and Rightmove during the lockdown as it reports increased branch numbers.
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Challenger portal signs up agents behind Say No To Rightmove campaign
Murray Lee and Paul Davies are leading by example and have recently signed up to use the challenger portal as they urge other agents to look at Rightmove alternatives.
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