Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Estate agents warned over WhatsApp rules change ‘ticking timebomb’
Thousands of sales and letting agents who use their personal WhatsApp to communicate with customers risk being sued by the platform and are in breach of GDPR and privacy laws, it is claimed.
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Estate agency claims 50% of its Instagram posts drive sales and instruction enquiries
Case of estate agency Mr and Mrs Clarke highlights the growing power of Instagram as a free marketing tool for the property industry.
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Vendor sells house for more than asking price via house raffle
A farmhouse in Shropshire has become one of the few house raffle success stories in recent times after the vendor, who had tried to sell it via two estate agents, attracted over 340,000 entries to his raffle and raised £550,000. Vendor Michael Chatha, who originally put the property on the market for £545,000 eight months ago but received no offers on it, had been attempting to sell the property after he and his wife separated after 17 years living at the property. “I had the farmhouse on the market with two different agents, one of them a very well-known reputable brand, each for three months and although I had viewings, there were no offers,” he says. “So I thought I could do a better job of marketing it myself and seven days after the competition started, we had brought in £550,000.” TV appearance His house raffle was featured in a BBC article and Chatha was invited into the BBC1 TV Breakfast programme sofa last month, highlighting his attempts to sell the property; publicity which many other house raffle competitions don’t receive. The winner of the 300-year-old farmhouse, which has four bedrooms and a separate annexe, is somewhat stunned 23-year-old admin…
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3-2-1 live! Estate agency attracts 23,000 views to its Facebook TV ‘station’
North London firm Benjamin Stevens has spent considerable sums producing a magazine-style TV show series fronted by its MD and marketing boss.
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Like that house! Facebook’s growing power in property market revealed
Zoopla claims its research shows the social media platform is fast becoming an essential tool for both house hunters and estate agents.
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Estate agents hear about new pricing deal with Rightmove and Zoopla, but where was OTM?
OTM remains tight-lipped about why it didn't join the portal's competitors to pitch its wares at some 400 estate agents at the Guild conference yesterday in London.
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Marsh & Parsons forced to pull another tube ad after outcry
Posters featuring bald man and humorous headline hit the wrong spot with alopecia sufferers and hair loss groups on social media.
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Record month for OnTheMarket as consumer confidence returns
Portal says it enjoyed the busiest month in its history with over 30 million visits to the company's website and mobile app during January.
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Rightmove prepares to reveal 2019 full results on 28th February
Yes, it’s that time of year again. Rightmove has announced that its full results for 2019 are to be released to the City on 28th February, its company secretary Sandra Odell has announced. The results will be published at 7am followed by a presentation for analysts which will be held at the offices of Rightmove’s City adviser UBS at 9.00am. But while investors will be licking their lips in expectation of another set of record results to boost their client’s pension funds, ISAs and other investment vehicles, this year may not be the usual profits jamboree. Two dark clouds loom over Rightmove despite another 12 months of no-doubt incredible profits and continuing share buy-backs. Last year criticism of the annual price increases introduced by the company were at their most strident among agents annoyed by double-digit increases despite difficult sales and lettings markets. These pushed the annual revenue for the branch to over £1,000 a month for the first time, although many agents had been paying this for some time already. 23% increase One agent, Kristjan Byfield of Base Properties, revealed that his increase last year was 23%, a hike that the portal pushed through despite his strong complaints and…
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Mortgage broker gets into ‘hot’ water over saucy magazine ad
Habito was reported to the ASA over the ad, but the complaint was dismissed after the watchdog said the ads were more fun than explicit.
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