Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Zoopla allows agents to buy ‘branded’ ads that click through to their own website
Innovation is an unusual departure for a property portal; most try to keep house hunters on their own platform rather than digitally wandering off to agents.
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Leading independent estate agency now listing with SIX portals
Chancellors has signed for another five years with Zoopla but also has listings on Boomin, Rightmove, OTM, OneDome and MoveStreets.
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Boomin joins long list of advertisers ‘reviewing’ GB News TV adverts
Portal's CMO says he is reviewing the controversial news outlet's appropriateness as a TV ad medium.
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Winkworth takes to the property podcast stage
Leading estate agent franchise network, Winkworth, has launched a new property podcast as a way of communicating with its customers.
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Rightmove seeks to integrate its tech further into the letting process
Portal is to offer 'five step' tech offering that moves its services into more areas than just marketing a rented a property.
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26-branch agency joins Boomin taking it to 6,300 branches
Pattinson boss says her company wants to be ready when the sales stampede prompted by the stamp duty holiday ends.
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OnTheMarket to use Countrywide’s former marketing firm to execute ‘refresh’
Portal engages agency to help spruce up its look and feel via a 'brand refresh' including a new logo.
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OnTheMarket hits profitability after offloading non-paying agents
Portal's 2020 results out this morning reveal rising revenues and £2.7 million profit following £11.5 million loss in 2019 as non-paying agents shrink to 7% of customer base.
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OnTheMarket launches services that compete directly with Boomin
Ask The Agent, Reserve Buyers and Viewing Time Requests are all very similar to rival Boomin's Secret Property, Chainmaker and Instant Action services.
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Internet personality WillNE launches Boomin’s new YouTube channel
Portal says it wants to lead the way with more relevant and entertaining video content than its rivals' more formal efforts.
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