Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
-
26-branch agency joins Boomin taking it to 6,300 branches
Pattinson boss says her company wants to be ready when the sales stampede prompted by the stamp duty holiday ends.
Read More » -
OnTheMarket to use Countrywide’s former marketing firm to execute ‘refresh’
Portal engages agency to help spruce up its look and feel via a 'brand refresh' including a new logo.
Read More » -
OnTheMarket hits profitability after offloading non-paying agents
Portal's 2020 results out this morning reveal rising revenues and £2.7 million profit following £11.5 million loss in 2019 as non-paying agents shrink to 7% of customer base.
Read More » -
OnTheMarket launches services that compete directly with Boomin
Ask The Agent, Reserve Buyers and Viewing Time Requests are all very similar to rival Boomin's Secret Property, Chainmaker and Instant Action services.
Read More » -
Internet personality WillNE launches Boomin’s new YouTube channel
Portal says it wants to lead the way with more relevant and entertaining video content than its rivals' more formal efforts.
Read More » -
Global property portal launches ‘fremium’ model for holiday home agents
Established property portal Kyero is launching initiatives to persuade more British agents earn commission from overseas property sales.
Read More » -
Rightmove signals move to ‘help people move into their homes’
After years of sticking to occasional upgrades to its listings and agent dashboard, Rightmove now says it wants to be more than just a website.
Read More » -
Former estate agent appointed to run Boomin ‘industry council’
Sarah Edmundson already runs the Bruce brothers' charity Agents Together, but will now steer Strategic Board on which member agents will sit.
Read More » -
Marketing intelligence platform launched
Independent property portal, Residential People, has unveiled its new property valuation software firm, Prospr.
Read More » -
Virtual tours drive 20% jump in conversions and 5.6% hike in sale prices
Extensive independent research by TwentyCi among agents using virtual tours reveals their significant influence on sales and letting results.
Read More »
