Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Platform launches offering estate agencies free local and national PR
Newspage is free to use and founder Dominic Hiatt says it will enable agents to raise their profile locally and nationally via news stories.
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Digital is the next battleground for estate agencies, says leading supplier
Ben Sellers says social, online advertising and estate agency websites will be key area of competition in housing market.
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EXCLUSIVE: Data shows which portal’s leads are best at creating viewings
Leading proptech firm says its agency customers' results show where the best quality sales and lettings leads come from.
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“Millions have been thrown against the top portals for years with no effect”
Global portal expert Mike DelPrete says few if any 'challenger portals' have so far managed to topple top incumbents off their perch.
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Rightmove property listing lands estate agency in NIMBY hot water
Wirral agency Karl Tatler has apologised after 'inflammatory' ad offered land for sale in rural village with 'development potential'.
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OTM or Boomin? Agents won’t pay for four portals, warns industry leader
Gareth Samples says Boomin is unlikely to dislodge Rightmove or Zoopla, but could force agents to choose between it and OnTheMarket.com.
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Are agents nervous about handing appointments control to Rightmove?
Just 2.3% of its agents are using the tech, although it is proving popular with tenants looking to book viewings directly via the portal.
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Boomin “better than other portals” says former Bruce brothers critic
Robert May says Michael Bruce helped him sort out technical hitch on Boomin despite his previous criticism of Purplebricks.
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Portals: race is on to dominate ‘logbook’ home data market
Leading data expert says portals are all now rushing to be key holder of data for each of UK's 28 million homes.
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LATEST: Crunch time looming for new OnTheMarket chief
Portal to announce first results since arrival of CEO Jason Tebb three months ago, and launch of rival Boomin.
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