Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Deadly serious! House hunters ask for viewings of pranked property on Rightmove
Hoaxer agents beware - despite obviously being a fake, 'haunted house' in Cheadle generates multiple real enquiries for Keller Williams.
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Instagram ‘speedy property tours’ set to dance music are catching on, claims agency
Property marketing firm Pink Plan says this kind of tour, which whizzes viewers around homes in seconds is ideal for time-poor house hunters.
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AllAgents hooks up with Google Reviews to offer ‘game changer’
Reviews platform launches initiative that enables agents to manage their public reviews on both platforms from one console.
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TikTok is latest social media bandwagon for switched-on property firms
Rentals firm and housebuilder win huge following with posts on the increasingly popular video-sharing app.
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OnTheMarket reports revenue up 46% in first-half trading as market booms
Profit rises by 163% to £2.1m as portal releases interim trading results to City.
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Rightmove signs up four more auctioneers to its ‘bid to purchase’ initiative
Auctions houses SDL, Pattisons, Bamboo and GOTO Group join iamsold uploading details to property listings.
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Rightmove strikes unusual sponsorship deal with Phil & Kirstie TV show
Portal is to provide on-screen price information to the show which will also be branded in a paid-for deal.
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Are Ministers now planning to limit Rightmove’s market power?
Government says it is planning to give the CMA more regulatory powers over digital platforms 'where competition in these markets is not working as it should'.
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Zoopla launches ‘lettings advisory board’ packed with key industry faces
Chaired by senior Leaders Romans figure Michael Cook, the 11-strong group includes tech, agency, landlord and trade association figures.
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OnTheMarket senior team given ‘golden handcuffs’ deal
Four key members of senior team share just over a million OTM shares between them but will have to wait until 2026 to cash in their new stock.
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