Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Estate agents hear about new pricing deal with Rightmove and Zoopla, but where was OTM?
OTM remains tight-lipped about why it didn't join the portal's competitors to pitch its wares at some 400 estate agents at the Guild conference yesterday in London.
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Marsh & Parsons forced to pull another tube ad after outcry
Posters featuring bald man and humorous headline hit the wrong spot with alopecia sufferers and hair loss groups on social media.
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Record month for OnTheMarket as consumer confidence returns
Portal says it enjoyed the busiest month in its history with over 30 million visits to the company's website and mobile app during January.
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Rightmove prepares to reveal 2019 full results on 28th February
Yes, it’s that time of year again. Rightmove has announced that its full results for 2019 are to be released to the City on 28th February, its company secretary Sandra Odell has announced. The results will be published at 7am followed by a presentation for analysts which will be held at the offices of Rightmove’s City adviser UBS at 9.00am. But while investors will be licking their lips in expectation of another set of record results to boost their client’s pension funds, ISAs and other investment vehicles, this year may not be the usual profits jamboree. Two dark clouds loom over Rightmove despite another 12 months of no-doubt incredible profits and continuing share buy-backs. Last year criticism of the annual price increases introduced by the company were at their most strident among agents annoyed by double-digit increases despite difficult sales and lettings markets. These pushed the annual revenue for the branch to over £1,000 a month for the first time, although many agents had been paying this for some time already. 23% increase One agent, Kristjan Byfield of Base Properties, revealed that his increase last year was 23%, a hike that the portal pushed through despite his strong complaints and…
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Mortgage broker gets into ‘hot’ water over saucy magazine ad
Habito was reported to the ASA over the ad, but the complaint was dismissed after the watchdog said the ads were more fun than explicit.
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Purplebricks wins Feefo award despite questions over its online reviews
Agency's CEO is delighted by customer service gong given to his company a week after its Canadian arm was caught paying for positive online reviews.
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Zoopla signs up 176,000 wannabe first time buyers to its ‘Zooploma’
'Zooploma' is part of huge push by portal to attract traffic to its site by offering buyers and renters free education and information courses.
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Zoopla ups the ante over branch numbers with new ‘win-back’ claim
Zoopla says it's 'won back' over 2,200 estate agency branches as it battles OTM and tries to catch up with struggling Rightmove.
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OnTheMarket inching ahead of Rightmove for lettings leads, claims Acorn chief
Rob Sargent, whose company has been a long-time supporter of OTM, says both sales and lettings leads from the portal to his business have been increasingly dramatically, recently.
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Goodbye crabs! Latest Zoopla TV campaign to break on Boxing Day
The campaign is to feature two different 30-second TV adverts targeting first time buyers with voice-overs by actress and stand-up comedian Diane Morgan.
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