Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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When is a park home not a caravan? Rightmove advert muddies water
Estate agent promises to be clearer in future about status of 'park homes' it advertises for sale on the portal.
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Shhhh! LonRes starts listing ‘black book’ off-market properties
Business-to-business subscription platform says it has already had 35 properties worth over £225 million added to its property marketing listings.
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New portal launched by ex-Purplebricks director, Richard Jacques
The new portal is to combine the provision of "a new concierge level of service to buyers and sellers that focuses on knowledge, information and access."
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Purplebricks ditches ‘commisery’ in favour of less aggressive TV adverts
Promotion of Vic Darvey to the position of CEO coincides with a softer approach taken within its latest TV advertising campaign.
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Half of all auctioneers now using outsourced property viewings service, claims portal
The Essential Information Group offers Viewber's service to its auction house clients and says majority have now signed up to use its service.
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Students want to stay in same home right through university
A survey by Towergate Insurance reveals surprising facts about students' preferences and needs as tenants.
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Rise of the tyre-kickers: huge extent of online property ‘ghosting’ revealed
Survey reveals that half of the UK population peruse properties online at least once a week usually to snoop on nearby properties or those belonging to celebrities.
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Zoopla launches faster smartphone app with viewings management tab
New app also works on tablets and offers several new functionalities in an age when 60% of house hunters search online via an app.
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Value of empty homes in the UK is ‘at least’ £2.2 billion, new research finds
Nearly 280,000 properties worth at least £2. 2 billion are sitting around unused, says a leading home insurer.
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Would you take on the marketing of Britain’s ‘most haunted’ house?
Historic house that used to be a prison and is said to the UK's most haunted address is being marketed by an Essex estate agency as a ghostly investment opportunity.
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