Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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TheHouseShop starts uploading its rental listings to Facebook’s Marketplace
Read how free-to-list portal TheHouseShop.com has followed Zoopla and OnTheMarket onto social media platform Facebook's Marketplace.
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TheHouseShop asks investors for £500,000
Alternative property marketing platform TheHouseShop has launched a public crowdfunding campaign to raise £500,000 and has already reached half of its target. The company, which describes itself as an ‘Amazon-style’ property sales and lettings service, claims to have listed three million properties since it started up two years ago and now values itself at £10 million, based on selling 4.76% of its equity. Last year it turned over £180,000 but made a loss of £700,000. The business was started up with £1.75 million in seed funding by former Citigroup global head Sebastien Goldenberg (pictured, above) and Nick Marr, who founded online estate agent The Little House Company. Property marketing It raised £254,000 last week from institutional investors on Crowdcube.com and is now seeking funds from private investors in order to expand further into lettings. TheHouseShop enables both estate agents and FSBO advertisers to share the same advertising platform, offering free listings and then hoping to upsell some 30 different services, including insurance, once they’re signed up. “Modern consumers want to see all their options in one place, but until now, none of the main players in the property market have delivered a platform that meets this demand. TheHouseShop is here…
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US property portal Zillow falters as it tries to sell homes direct
Read how a nosediving share price and estate agent anger has followed recent attempts by property portal Zillow to enable vendors to sell their homes direct.
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OnTheMarket latest listings push signs up seven multi-branch agencies
Seven multi-branch, medium-size estate agents have signed up to OnTheMarket over the past four weeks, the portal has revealed. These are Michael Jones & Company in Sussex as well as Castles Estates in London, Churchill Estates in East London and Essex, Fraser & Co in London, Green & Company in the West Midlands, Saint Andrews Bureau in Cambridge and London and Thomas James in Nottinghamshire. After joining OTM, all of them now list with the three main portals and between them they have nearly 50 branches, additions which helped OTM reach 11,500 listing estate agency branches on 30th October. “Michael Jones & Company’s Managing Director, Mike Jones (left), said: “We are very pleased to have joined the portal and look forward to a successful and long-lasting relationship. It’s great to see the positivity surrounding OnTheMarket now that it has found more traction in the market. “This decision will significantly benefit our clients and business and we are proud to support the agent-backed portal”. OTM also now says its spread of agent sizes ranges from 300-branch franchised corporate Belvoir to ‘thousands’ of smaller agencies with one to three branches. “Helen Whiteley, Commercial Director at OnTheMarket.com (right), said: “This further recent progress…
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For Sale board maker moves into the light
Kremer Signs has launched a new LED window display division to complement its well known signboards and office signage divisions...
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OnTheMarket signing up 22 estate agent branches every day
Read how challenger portal OnTheMarket is signing up 22 estate agent branches every day on average and has now passed the 11,500 mark.
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How much would you pay? UK’s most valuable property domain name is up for sale
Read how an Australian entrepreneur is offering the UK's most valuable and search-friendly domain names for sale www.property.co.uk.
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Airbnb: ‘Example’ photos of flats within developments must include disclaimer, says watchdog
Watchdog the ASA says executive serviced apartments firm must make it clear properties advertised on Airbnb may not be the ones eventually offered to renters.
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ZPG and OTM integrate with Facebook Marketplace
OnTheMarket and Zoopla are now listing their rental properties on Facebook’s MarketPlace, the social platform’s answer to both Ebay and Craigslist.
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OnTheMarket slides into the red as it splurges on advertising and new staff
Company's half-year results reveal a £5.7m loss after spending £12 million on advertising and a large increase in IT, sales and customers service personnel.
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