Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Alex Chesterman steps down as CEO of Zoopla parent company ZPG
Alex Chesterman has today announced that he is to step down from his role as CEO of Zoopla parent company ZPG from the end of September.
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Eleven-branch SW family estate agency signs up to OTM
11-branch Cornwall and Devon family-run estate agency Millerson has opted to list its properties with OnTheMarket.
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Number of branches listing via OnTheMarket nearly doubles in six months
The number of branches listing via OnTheMarket has nearly doubled in just six months to 10,500 since it launched on AIM.
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War of the fees! HouseSimple criticises Yopa and Purplebricks for their upfront charges
Online estate agency HouseSimple has taken a sideways swipe at rivals Purplebricks and Yopa over their up-front fee structures. The agency’s soon-to-be released latest TV ad features a gastro pub at which a cheeky but persistent waiter asks punters to pay upfront for their drinks and food before they are served. One group of friends are asked to pay £250 upfront for their meal, while one couple are asked to pay £50 for their bottle of prosecco before its brought over. Unsurprisingly, the apparently real-life customers at the pub are baffled and even let rip with expletives when faced with a compulsory up-front payment for their nosh and splosh. Experiment “We wanted to make a point with this experiment; that in certain situations people don’t react well to paying upfront for a service they haven’t yet received and in some cases, never will,” says Sam Mitchell, CEO at HouseSimple (right). “If we don’t expect to pay upfront in these situations, why should this differ when buying or selling your home? The film captured and reinforced our decision to be the first online estate agent to have a No Sale No Fee only proposition.” HouseSimple charges vendors a £995 flat fee…
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Strutt & Parker returns to ZPG’s arms three years after co-launching OTM
One of the UK's most venerable estate agents and OTM founder Strutt & Parker has announced it will re-list with property portal ZPG.
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Rightmove to launch tyre-kicker filtering service
The UK's largest portal Rightmove is to launch a service for agents that will help them pick the most active house hunters who contact them.
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Letting agent investigates alleged ‘sex for rent’ listing after Twitter user alerts Rightmove
Rightmove has asked an agent in Birmingham to investigate a suspected sex for rent listing that suggested a female tenant can pay low rent in return for special favours.
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OnTheMarket hits 10,000 branches helped by free listings offer
Challenger property portal OnTheMarket now has 10,000-plus estate agent branches listing on its site five months after its stock market debut.
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OTM says it now lists 55% of total agent properties available in UK
OnTheMarket says it is rapidly catching up with Zoopla and now lists over 550,000 rental and sales properties and has 9,500 listing agents, the company has announced. This means it has 55% of the total potential market for agent-listed properties while Zoopla has 82%, assuming a total market of a million properties, which Rightmove lists. The latest update from OTM, whose figures suggest it is now signing up between 500 and 1,000 agents approximately every 20 days, indicate that at current rate of expansion, the portal could catch up Zoopla in approximately 15 months, assuming the ZPG portal stands still. OTM has added 4,000 branches to its portal since it listed on AIM in February this year, an increase of 72%. “The very strong and growing agent support for our proposition has enabled us to rapidly gain ground on the market share of property listings of our long-established key competitors,” says OTM’s CEO Ian Springett. “We remain committed to creating an agent-backed, full scale challenger portal that injects some much-needed competition into the property portals landscape by disrupting what has for too long been effectively a cosy duopoly.” The news didn’t impact the OTM share price, which since peaking…
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OnTheMarket at nearly 50% market share, but how many are on discount deals?
Challenger property portal OnTheMarket has now reached 9,000 listing agents, giving it just shy of 50% market share following its February AIM launch.
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