OTM to offer free pic retouching

OnTheMarket says the new free-to-members service will allow agents to optimise images themselves, rather than using a third party photo enhancing company.

OnTheMarket is to offer free photo retouching to its site, through a partnership with Autoenhance.ai, a photo editing platform.

The Autoenhance platform enables agents to enhance property photos themselves, including sky replacement, relighting an image to achieve perfect contrast and perspective correction. The AI within the Autoenhance platform applies the optimum enhancements to uploaded photos and returns the best possible version of the image within 10 seconds for instant download and use by the agent. Autoenhance claims that its process is 8,000 times faster than manual editing, and between 24 and 48 hours quicker than outsourcing images to manual photo editors.

Autoenhance was founded by AI expert and CEO Jamie McInally, together with Chairman and industry stalwart Adrian Gill, whose near-two decades of agency sector experience include directorships at Connells, LSL and Leaders Romans, along with NED roles in the legal and proptech sectors.

As a result of the partnership, all OnTheMarket agents will benefit from unlimited, free access to the Autoenhance platform to optimise images for use on their listings with OnTheMarket and, for a limited period, will be able to download up to 50 high resolution, enhanced photos for free, which can be used for their listings elsewhere, including on, their own websites, social media and in other marketing activities. Access to AutoEnhance for OnTheMarket agents will be via OTM Expert, with the integration anticipated to go live in the first quarter of 2022.

Link to Proptech NewsJason Tebb (left), CEO of OnTheMarket said, “This partnership is one that brings cutting edge proptech to our agents in a way that solves a very real, day to day challenge. Any agent will tell you that consistent, professional quality imagery is both time consuming and expensive to produce, yet of course is essential for all property marketing activities, not just on portal listings but on their own websites and on social media.

“Up until now, agents who want to take their own images have had a choice of outsourcing to professional photo editing companies or relying on a member of their team who was well-versed with specialist editing software and who had hours free to spend editing images, as well as doing their day job. Now, the Autoenhance team has harnessed AI technology to provide a platform that provides property professionals with results instantly, saving them both money and time.”

Jamie McInally, Chief Executive Officer of Autoenhance, comments: “When we first met with Jason to discuss working together, he described that his goal is to build a suite of products and services that provides agents with cost-effective solutions to ‘real world’ problems, alongside delivering innovation in the portal space.

“In partnering with Jason and the OnTheMarket team, we’re really looking forward to bringing innovation in image enhancements to a wider audience of agents, which will help them quickly and easily create professional-quality photography for their listings and marketing campaigns.”

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