Purplebricks ropes agents into risky Olympics support campaign

Estate agency is confident games will go ahead despite growing campaign in Japan to cancel or postpone the 32nd Olympiad.

purplebricks boards

Purplebricks has revealed that it is gambling heavily on the Tokyo Olympics going ahead despite a growing campaign in Japan to cancel or postpone the 32nd Olympiad originally scheduled for last year.

The event, which is due to kick off on 23rd July, has already cost Japan at least £20 billion.

Purplebricks has benefitted from the postponement – it’s sponsorship of Team GB, which would have finished last year, has now been running for nearly two years.

The hybrid estate agency has now unveiled plans to push its support for the team with a nationwide but locally-focussed campaign that will involve its agents in several initiatives including street art.

It has appointed sports marketing agency The Space Between to create and deliver this, which will also call on the nation to get behind the team even though travel to Tokyo and attendance at events may be impossible.

More recently it rebranded the company’s signboards with a variety of British-inspired injury in support of its sponsorship – although people in Wales didn’t warm to the lions featured on some of them.

Purplebricks agents across the country will collaborate with schools and artists to create a ‘relay of Home Support’, expressed in publicly displayed street art inspired by Team GB, local athletes and local communities.

The programme aims to ‘supercharge’ Purplebricks’ paid and owned media plans throughout the summer and during the Olympic Games.

ben carter purplebricksBen Carter, CMO, Purplebricks added: “We all remember the special sense of excitement that swept the nation during London 2012. This summer, with Team GB athletes a long way from home, we want to keep the home support burning brighter than ever and The Space Between is the perfect partner to deliver a programme for communities right across the UK.”


What's your opinion?

Back to top button