Reapit develops real-time listings feed for OnTheMarket agents

OnTheMarket (OTM) has signed a deal with one of the largest industry software companies in the UK to enable its agents to upload properties instantly to the portal.

The agreement between the two companies means Reapit can now offer its agent clients an all-portal, ‘instant upload’ service.

“The real-time data feed will allow new instructions to be marketed within minutes and ensure that updates to properties in our clients’ CRM systems are reflected online without delay,” says Gary Barker, CEO at Reapit (pictured, below).

Now, shared customers of both Reapit and OnTheMarket, including both its larger clients and smaller independent agents who use Reapit through the JET Software reseller network, will be manually migrated to the new OTM/Reapit feed for free.

OnTheMarket says the new deal will apply to the ‘hundreds of thousands’ of listing that Reapit customers contribute to its listings.

It is also essential to keep momentum going behind OTM’s ‘New and Exclusive’ offering, which is no longer part of its ‘mutual’ offering following its AIM flotation in January.

“The real time data feed is key to matching new instructions with those searching for a new home as fast as possible, and we are looking forward to helping agents achieve this on behalf of their vendor and landlord clients,” says Ian Springett CEO of OnTheMarket.com (pictured, right).

The deal is likely to be part of Reapit’s ongoing plans to “scale its development capabilities” announced last year when Barker and two other directors led a management buyout of the firm from founder George Stead.

Many of Reapit’s competitors, which are now owned by ZPG including Expert Agent, Alto and Jupix, also offer real-time uploads to the three main property portals.