Battle of the hybrids ignites as Strike hatches plan to take on Purplebricks

Essex-based national agency has signed up a new advertising agency to cook up new creative to go head-to-head with Purplebricks.

strike purplebricks signs

Strike, the hybrid estate agency formerly known as Housesimple, is to take on its main rival Purplebricks with a new advertising campaign.

The agency has engaged London advertising firm Brothers & Sisters to do the new campaign after switching from former advertising agency 20something.

Brothers & Sisters is best known for its yoga TV adverts featuring Philip Schofield for webuyanycar.com, although it has also done several campaigns for Zoopla including its ‘hermit crabs’ series of TV, radio and online ads launched in 2017.

Strike offers vendors a free property sales service and then generates revenue from third-party referral fees from conveyancers and mortgage firms.

The agency has tasked Brothers & Sisters B&S with creating a new brand idea and ad campaign to run across multiple channels, aimed at challenging Purplebricks.

Strike CEO Sam Mitchell (pictured) says: “Brothers & Sisters was the obvious choice for our latest campaign, The team were a perfect fit for us, their approach to strategy and creative thinking was spot-on, and we have complete faith in them to deliver amazing ads.”

Brothers & Sisters CEO Matt Charlton says: “We are delighted to be working with Strike. The whole way people buy and sell houses is undergoing a revolution and Strike is leading the way. The whole team here is excited to partner them on that ambitious journey.”

Read more about Purplebricks.


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