‘Struggling’ agents must widen recruitment net to attract talent

Danielle Nash of Property Academy says agents need to be proactive, think differently and target potential employees from other sectors if they want to tackle the recruitment challenge.

Danielle Nash, Property Academy agents

Agents must be creative and think outside the box to attract and retain the best talent amid the ongoing recruitment challenge, according to experts at Property Academy.

With Google searches for ‘estate agents jobs’ down 16% in the last year and more young people in the industry pursuing opportunities overseas in places like Dubai or Australia, recruitment is a growing struggle for many agencies in the UK.

AGENTS

A recent study by recruitment agency Manpower Group, there is a 17-year high of employers facing issues, with many citing the lack of people entering the job market during the Covid pandemic as one of the biggest challenges.

Danielle Nash (main picture), Operations Director at Property Academy, says the key to tackling this problem is to be proactive, think differently and target potential employees from other sectors – putting transferable skills, personality and potential above experience.

She says: “While recruitment may be posing a challenge currently it is important to stay positive and start looking at different ways to attract fresh talent.

TALENT

“Now is the time to get creative with your recruitment activities and consider reaching out to candidates from less traditional routes and backgrounds, who may not have as much industry experience but possess all the qualities that make for great agents.

Recruiting on experience alone is no longer the best strategy.”

“Fewer candidates have entered the talent pool over the last few years in light of the pandemic, so recruiting on experience alone is no longer the best strategy for ensuring you attract the best people.

“If you find people with the right attitude, ambition and attributes, whatever their working background, then you can use training and professional development opportunities to mould them into the perfect fit for your business.”


What's your opinion?

Back to top button