Two of the UK’s self-employed model estate agencies have joined forces in what both companies describe as a ‘strategic alliance’.

The companies’ spokesperson tells The Neg that “IAD UK and Avocado are joining forces and will be one company as the deal is backed by the iad group.

“Both brands will continue operating as they are for the foreseeable with avocado benefitting from the operational efficiencies of the iad business model. IAD in turn will benefit from Avocado’s marketing expertise”.

But the firms do say the combined operation will create a “stronger platform for ambitious agents to grow profitable, long-term businesses”.

Avocado was launched in 2020 and last year revealed it had completed some 2,000 property sales and earned £10million in commission for its member agents.

The much larger IAD is one of Europe’s largest self-employed real estate networks, with 20,000 agents across Europe, as well as more in Mexico and Florida.

Levelling up

Lee O’Brien (main image, centre), MD of IAD UK, adds: “This is what levelling up looks like. The UK estate agency model is evolving quickly, and the agents who win over the next five years will be the ones who combine local expertise with the right platform behind them.

“By joining forces with Avocado, we’re bringing together proven UK performance with a platform built to help agents earn more, grow faster and build something of real long-term value.”

Right things

Ian Macbeth (main image, left), one of the two co-founders of Avocado Property Agents alongside Mike Robson (right), adds: “We’ve built Avocado on putting people before property, creating a strong team culture and doing the right things brilliantly every day.

“What I’m excited about is keeping the heart of what makes Avocado different, while adding the scale and network power to take our standards further and faster.

“This partnership will no doubt mean we can all support more quality agents and help more homeowners truly enjoy moving house in the UK.”