The latest series of Channel 4’s popular developer show ‘Worst House on the Street’ is to feature house price data from Zoopla.

The portal will provide background information on prices in each area covered by the programme.

Brother and sister duo

Hosted by brother and sister property developer duo, Scarlette and Stuart Douglas (main image), Worst House on the Street uses the expertise of its two hosts to help homeowners transform their ‘doer-upper’ houses into their ideal homes without breaking the bank.

The latest series of the show will run for six weeks, with each episode based in a different location in the country.

Channel 4 says the show is expected to reach over three million adults, including more than 250,000 people who intend to purchase or sell a home in the next 12 months.

The areas which feature in the latest series, running this month and in August, are Cardiff, Sheerness, Bristol, Nottingham, Norbury and Sheffield.

No brainer

Nikki Cole, Director of National Sales at Zoopla, says: “This partnership provides real value to Channel 4’s Worst House on the Street programme, so it was a no-brainer.

“Not only will it help inspire buyers and sellers this summer to get in touch with their local agent, but it will also help inform the nation on what you can get for your money in different parts of the country.”

Rupinder Downie, Content Solutions Leader from Channel 4, says: “Our track record for high-profile digital product placement that matches brands into our programming has always been strong, so we’re delighted to secure this in Worst House on the Street for the first time.”