Viewers of Channel 4 estate agency documentary Mega Mansion Hunters have turned to social media to slam founder Tyron Ash for his unusual approach to staff motivation.

The show has garnered huge media coverage for 33-year-old Ash and his company including an appearance last week on the couch of ITV’s breakfast show This Morning, accompanied by colleague Chloe Cable.

But during the latest episode of the series Ash is filmed during an employee awards’ ceremony in a London hotel ballroom haranguing agents within his company who have not made a sale recently – as well as praising those who have.

This includes adding failures to an internal ‘cowboy’ list that requires them to attend viewings wearing a cowboy hat, and being humiliated in front of their 60-odd colleagues at the event for their poor performance.

‘Dinosaur’ industry

Ash also returns to one of his favourite themes during his expletive-peppered presentation, reminding his agents and viewers that ‘this industry is a f***** dinosaur. It needs f***** picking up, shaking and slamming down on its head.”

But there was also plenty of slamming on social media, with many viewers criticising his aggressively critical approach to staff management, calling his comments ‘derogatory’ and ‘undermining’ and accusing Ash of being a ‘narcissist’.

Several agents have also complained about the agency, one alleging that: “Tyron Ash took on a property I was marketing, they literally screenshotted my photographs and didn’t even bother to crop the watermarks off. They never sold it. They’re all a bunch of jokers.”

Backgrounds

The unusual backgrounds of Ash’s commission-only colleagues, who have been compared to Selling Sunset’s team of glamorous agents, have also been revealed.

This includes former chefs, nail technicians, gang members, personal trainers and singers all of whom, during previous episodes, have said they view working for Ash as their big chance to escape low-paid jobs and have prospects.

Watch the show on catch-up.