Women lead the field at The Negotiator Awards

The UK's top awards for estate and letting agents and suppliers featured a wave of female talent, this year, scooping the most prestigious accolades.

TNA winners

The Negotiator Awards, which took place last Friday, underlined that despite still being the minority gender among leaders in the residential property industry, that women are rising to the top and being recognised as the best.

emily waterland
Rising Star of the Year, Emily Waterland with Tim Simpkins of sponsor Iamproperty, and hosts Hal Cruttenden and Ronni Ancona
clare yates
Clare Yates, Gold winner

Notable Gold wins for personal achievement of individuals, were Clare Yates MNAEA, for Supplier of the Year Professional Support and Rising Star of the Year, Emily Waterland of SDL Property Auctions.

The Negotiator Awards judges, half of whom are female industry leaders and high achievers, heaped praise on Emily, saying, “You enshrine all of the best qualities of a property professional, from winning business, to stellar initiatives, astute business planning and development and a strong community and charitable ethos – you are a property professional poised to be a future business leader.”

You are a property professional poised to be a future business leader.”

Winners of Estate Agency of the Year (Small) MacRae Simpson, Morna Eadie and colleague with sponsor Simon Whale of Kerfuffle

One of the most prestigious awards, Estate Agent of the Year (for companies with under 15 employees), went to Tailormade Moves, owned and run by Karine MacRae Simpson and Morna Eadie, who came down from Inverness in Scotland to be honoured. They beat a shortlist of 28 agencies from all corners of the UK, to win the top trophy. Last year the category was also won by an all-female company, Applegate Properties.


Another hard-fought category New Agency of the Year, was won by Cardigan Bay Properties, a Welsh company launched by Helen Worrall and Tania Dutnell in 2021. The judges said, “With a high-integrity focus, Helen and Tania have created a delightful agency that blends a very human service with transparent efficiency, along with the power of the latest technology that combine to generate 5-star customer reviews every time!”

Cherylle Millard-Dawes of Propology Boutique Properties lifts the trophy for Land & New Homes Specialist.

The Land & New Homes category Gold went to Propology Boutique Properties, which also took a Silver in the national category Estate Agent of the Year. Owner Cherylle Millard-Dawes collected the award.

Quite an incredible agency… the care shown to clients and buyers is second to none.”

The judges commented, “Quite an incredible agency… clearly gets involved at every stage of the new build process and the care shown to clients and buyers is second to none. Their aim to deliver sustainable homes in a super creative way is inspiring.”

Heather Staff and team rise to collect their award for Supplier of the Year Agency Software.

From the Supplier of the Year categories, the Agency Software Gold winner upset the amazing run held for five years by Reapit, as Co-founder Heather Staff and her brother Tom found themselves scooping top honours for their product Street.co.uk, showing women are leaders in technology as well as agency. Heather also spoke at The Negotiator Conference during the day on the hot topic of AI in property.

The night saw over 150 companies and individuals honoured by judges, with Gold, Silver, Bronze and Highly Commended accolades handed out. The hosts for the evening were comedian/actors Ronni Ancona and Hal Cruttenden and the 1970-80s Glam-themed evening finished in spectacular style, with the live sounds of the UK’s leading tribute band ABBA Mania – their perfect renditions of the classics coaxing even the most resistant of the audience onto the dancefloor (including the men!).

To see the full list of winners and runners-up click here. To view and download pictures from the galleries of photos of the night, click here.


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