US-style estate agency chain Keller Williams has this morning said that the lockdown has significantly swelled its ranks.
It now has 239 agents active in the UK all based from its ten hubs or market centres, a figure increased by 29 agents during the crisis and helped, no doubt, by both agents made redundant and others using lockdown to take a new career path.
Keller Williams says that 45% of its agents are new to the industry, coming from the armed forces, mortgage broking as well as being entrepreneurs and even national athletes.
But the hybrid agency also says it has been taking staff off estate agency rivals including Purplebricks, Dexters, Spicerhaart, Perry Bespoke and a plethora of independents.
The company has offered up one of its new recent arrivals, a former Purplebricks territory owner, as an example of the estate agency staff moving over to its model.
“The backing of a proper global brand and with the ability to earn up to 90% of a full fee were irresistible to me and these are the reasons that I joined Keller Williams,” says Pooley (left), whose territory covers North Essex to South Suffolk.
“Working with a handful of clients and being able to devote full attention to their needs, earning a healthy sum in return for each completed deal is a no-brainer.”
Like all Keller Williams agents, Pooley is self-employed and runs his own business, AMP Property Consultants, which then operates through the Keller Williams network.
The company has operations in central London, London Bridge, Bromley, Essex, Gatwick, Coventry, Glasgow, Leeds, Kingston upon Thames and Oxford.
My heart bleeds for those agents. Only when they truly discover that interruption marketing, on steroids, places them in the category of beggar, will the picture become clear. “Overkill, over time.”, a phrase used by KW, sums up this cult-like offering.