There has been much discussion within the industry about how important social media is for estate agents as a way to reach out beyond newsletters and the portals to potential customers.
And now a definitive list of all the most influential agents in the UK has been published by Berkshire-based agency Marr Digital.
It has looked at how many followers an agency has online and integrated that with scores from ‘influence’ tracker Kredscore to give agencies marks out of 100.
The new list reveals that Sansome & George, a seven-branch home counties estate agency with an HQ in Basingstoke, is the top agent in the UK for social media with a score of 99.
The company’s Twitter account has nearly 25,000 followers, almost 5,000 more than housing minister Christopher Pincher.
Next most influential is seven-branch SW agency Thomas Morris with 96 points and 9,557 followers on social media, followed by Hunters with 91 points, the Frost Partnership in Buckinghamshire, and The Manchester Estate Agent with 89 points.
Others in the Top 20 estate agents on social media include Gibbs Gillespie, John D Wood and Co, Kinleigh Folkard & Hayward, Bradleys, Prospect and Haart.
Marr Digital’s list also tracks other organisations (but not people) within the industry, giving high scores to The Property Ombudsman (92 points) and Estate Agent Networking (98).
Other agents with honourable mentions include Mundys, the soon-to-be sold Douglas & Gordon, Ascent Properties, Stirling Ackroyd, Aspire, Morton Reeves, Mark David and also Townends, all of which scored 70 points or more.
“I think it’s important from both a business and reputation point of view for agencies to grasp the nettle and create a meaningful presence on most of the social media platforms,” says Nick Marr, founder of Marr Digital (pictured).
“It’s a low-cost means to communicate their voice, brand as well as market their difference. Consumers expect it and to over-rely on the portals for brand and reputation seems short-sighted.” As well as Marr Digital, Nick was one of the founders of The Tenant Shop and also HomesGoFast.com.
Has the list missed your social media effort? Get in touch with Marr Digital.