Home » News » Marketing » Number of branches listing via OnTheMarket nearly doubles in six months
Marketing

Number of branches listing via OnTheMarket nearly doubles in six months

Pity the sales team! Portal has hit 10,500 branches, some 5,000 more than when it went public on AIM in February.

Nigel Lewis

 onthemarket

OnTheMarket says it has reached a new high in the number of agents listing with the portal.

Its CEO Ian Springett says 10,500 sales and letting agent branches now list on its service, an almost doubling of its tally since it went public on the AIM stockmarket in February.

This pushes the company’s market share of all UK branches to 57%, helped by its deal structure of free introductory trial offers for agents who sign. OTM says it will later convert these agents to full subscriptions.

The next six to 12 months therefore will be an ultimate ‘make or break’ test of both the OnTheMarket offering and of some agents’ willingness to pay for three portals.

Independents

“As our property stock continues to rise and traffic increases in response to our recent marketing push, we are receiving positive feedback from more and more agents across the country about the level of good quality leads we provide,” says Springett (pictured, below),

“Many agents are relatively small, family-run, independent businesses, which want to see greater value for money from portals, as well as a real choice for consumers when it comes to searching for property.

“As an agent-backed business, OnTheMarket’s strategy allows agents to benefit through fair, sustainable pricing and the ability to invest in, and benefit from, the success of their portal, while keeping agents at the heart of each transaction to leverage their local knowledge and expertise.”

Read more latest news about OTM.

August 24, 2018

What's your opinion?

Please note: This is a site for professional discussion. Comments will carry your full name and company.

This site uses Akismet to reduce spam. Learn how your comment data is processed.