OnTheMarket integrates lead qualifying Canopy ‘passport’
OnTheMarket Group has completed a new integration with Canopy on its portal to help ensure consumers are rent ready with a Canopy RentPassport, whilst also providing valuable pre-qualified leads to letting agents.
The latest integration of Canopy to the site follows on from the launch of the portal’s innovative MyPlace consumer dashboard in February. Agents who are signed up to Canopy through the partnership can benefit from the integration.
When filling out a lead form for rental properties listed on the portal by agents signed up to Canopy, consumers are now prompted to create a RentPassport. The passport allows them to share important information with agents such as income, credit history and rent payments to qualify them as a serious applicant. If the consumer ticks the option to create their RentPassport their details will be shared with Canopy who will be in touch via email to complete the process. The consumer will be given the option to share their RentPassport with the letting agent, further qualifying the lead.
Consumers can also use the get “Rent Ready” feature on their MyPlace dashboard to stand out from the crowd when enquiring about properties of interest.
Jason Tebb, Chief Executive Officer of OnTheMarket, comments: “As part of our aim to engage serious property seekers and connect them with our agents, the evolution of our relationship with Canopy will allow us to connect the most rent ready applicants with our letting agents. Giving movers the opportunity to add this extra layer of pre-qualification to their enquiries will help our agents identify their strongest leads, while also helping our consumers get best prepared to secure their next rental property.”
OnTheMarket is also the only property portal to have been named amongst the UK’s best employers in The Sunday Times Best Places to Work 2023 initiative.
