Rightmove is to launch a service that will enable agents to weed out tyre kickers as email and phone leads via its listings arrive from home hunters.
The company says in its half year results today that its new Opportunity Manager is currently undergoing early trials, a service that will both train agents and provide them with behavioural data to analyse inbound leads.
This announcement, which is part of the portal’s ongoing attempts to help agents spend more on its add-on services, comes as it reveals that the average revenue per agent (ARPA) increased by £76 to £987 a month over the past six months.
Compared to the same period last year Rightmove’s revenue increased by 10%, its profits by 12%, both of which were driven by growth within its estate agency and new homes divisions.
And despite there now being two strong ‘No.2’s in the market which many thought might lead some agents to ditch Rightmove, the portal says its membership has remained stable, increasing slightly to 20,450.
There were 139 million visits to its website, an average of nearly three visits every month by every adult in the UK.
Rightmove’s figures also reveal that the company remains staggeringly profitable. During the first half of the year it turned over £131.1 million on which it made a profit of £101 million, or 87%.
The portal also reveals that, because it’s shares are so expensive at nearly £4.93 each, it is to recommend to shareholder that they be subdivided into tenths in order to make them accessible to smaller investors and employees.