The Say No To Rightmove (SNTRM) campaign says it now has a significant number of agents among its supporters who say they are ready to give notice to the portal if it fails to modify its fee structure.
In an email written last night to its database by leader and Acorn CEO Rob Sargent (above), it claims the portal is due to restore its tariffs to full throttle as the housing market sales boom continues unabated across the UK.
The group urges Rightmove to reconsider such a much given ‘what is likely to be an inevitable correction to the British economy’ and its likely sobering effect on the estate agency sector.
“At best, there is going to be a massive churn in employment numbers and the related challenges this will bring to the property sector, with many businesses across all industries far from returning all their furloughed staff to full time employment,” the SNTRM groups says.
“Now is precisely the time for Rightmove to respect their customers lobbying and change their model.”
SNRTM says it has yet to hear any sympathetic noises from the portal and therefore it is urging agent that they must ‘refuse to succumb to tariff rates that they feel are too expensive, inflexible and out of kilter with their own turnover and profit margins’.
The group also says it has been shown the Boomin platform and say that it will be a credible alternative to the main property portals in the UK, but the group has also applauded several of the other ‘challenger portals’ including Homesearch and OpenBrix.
In the meantime the group is asking that agents demand Rightmove adopt five ‘pillars’ to make its service more equitable for the thousands of smaller agents who list with it.
- A genuine core rate per office, not predicated on an inflated target spend.
- Flexibility to buy additional products at a fair tariff as, when and if required.
- Real justification of returns on spend and more transparent conversations surrounding ROI.
- Significant investment in technology and strategies designed to grow the overall size of the UK property market and transaction volumes.
- Shorter, flexible contract periods allowing agents the freedom to adjust their spend in line with market conditions.
“There are many more suggestions and ideas emanating from the UK estate agency industry that are being ignored by Rightmove, but the five points above touch every hard working property professional,” it says.