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Soon-to-launch free sales progression tool will pay agents £500 per sale

BreezeMove says in return agents will have to persuade buyers and sellers to use the service and set them up on its platform.

Nigel Lewis

phil melia sales progression

A sales progression tool that’s free for agents to use has launched after three years in development.

Liverpool-based BreezeMove’s platform claims to streamline and speed up the process by connecting buyers, sellers, solicitors and estate agents under one digital roof.

The platform is both free for agents to use and also pays them a referral fee of approximately £500 per transaction once a house move completes, and is already been trialled by several multi-branch estate agencies.

Its system is designed to proactively urge all the players in a house sale to progress each part of the process and, founder Phil Melia (pictured, above) tells The Negotiator, for example will remind solicitors to complete the exchange process in a set number of days.

It will then let the buyers, sellers, and agents know if these targets have not been met.

Reservation agreement

BreezeMove claims to be the only platform of its kind in the market to offer an end-to-end service as well as a reservation agreement that ‘locks in’ vendors and buyers earlier than normal, AML checks and document sharing. Like other platforms, it also claims to reduce offer-to-completion time and reduce fall-through rates.

“We’ve set it so that the buyer pays a reservation agreement fee of 1% of the property’s value, on top of the traditional deposit,” says Melia.

BreezeMove says it will make money by charging the seller and buyer £199 each on completion, assuming they agree to use the service at the first point of enquiry or instruction.

Melia, who runs his own property development firm Winter Melia, says he realised there was a need for a sales progression tool when, while buying a property, was told the solicitor involved offered a three-week response timeline service agreement.

BreezeMove is due to launch in September.

July 22, 2020

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