Ravensworth
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Features
Data points the way
Richard Reed talks to the big data experts who can bring in prospects and instructions to put you way ahead of the competition.
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Features
Delivering results
Digital tools and techniques are becoming part and parcel of what we consider the traditional marketing methods for agents, as Lisa Isaacs discovers.
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Features
Signed, sealed, delivered
If you think marketing should all be online, think again, says Richard Reed. Some of the most effective ways to reach your market are still printed, posted – and nailed to a gatepost.
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Supplier advice
It’s time to move forward with your marketing
Graeme Edwards, general manager at Ravensworth, introduces a faster, simpler and smarter way to order your print marketing materials.
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Features
Why ‘old school’ marketing techniques still work
Don’t go exclusively digital just yet… Lisa Isaacs discovers a hive of activity and innovation in printed collateral and sign boards.
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Supplier advice
Show off your assets
Suzie Pattison, MD of Ravensworth, shares her top five tips for making your brand stand out in a competitive market.
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Features
How to make your brand stand out on the high street
Inspiration and advice from three experts in high street agency branding.
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Latest property news
ZPG results: buying spree dents profits but revenues increase
ZPG has published its full-year results, revealing a substantial increase in turnover but smaller than expected profits. The group, which operates portals Zoopla and PrimeLocation, saw its turnover increase by 24% but profits only rise by 2%, reflecting the costs of its many acquisitions over the past year including – it was announced today – a Dutch AVM provider called Calcasa. It joins other acquisitions including personal finance website money.co.uk, agent software firm Expert Agent, agency website provider TecniWeb, agent print media and signage specialist Ravensworth and data firm Hometrack. This buying spree helped push up ZPG’s debt by £45 million to £191 million, or nearly 80% of its turnover for the year of £244.5 million, while its borrowings have increased in value by £110m to £266m. ZPG says it now has 14,772 branches signed up to its portals, a 6% rise compared to the same time last year, which helped push up revenue within its property arm by 41%. Revenue per branch This, the company says, is in part down to the 1,000 agents it claims have left OnTheMarket and returned to Zoopla over the past 12 months. ZPG also now says it has 969,000 listing on its sites,…
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Latest property news
ZPG claims leads worth £1m from MoveIt for member agents
ZPG’s supplier panel tool MoveIt has generated referrals worth £1m for the company’s agent customers since it was bought by the portal giant in April 2016 as part of its £75 million Property Software Group (PSG) acquisition. PSG launched MoveIt, which was thought up by Portsmouth estate agent Jefferies & Partners during the early noughties but subsequently sold to PSG in 2014, to offer agents a way to access panels of suppliers including conveyancing, financial services and, more recently since uSwitch was acquired by ZPG, utility suppliers. MoveIt offers more than convenience, though – agents receive referral fees when their customers sign up to services sourced through MoveIt and, as sales instructions volumes drop and the lettings fees ban looms, offers agents an opportunity to up-sell products. The MoveIt tool is a clear example of the advantage Zoopla wants to offer agents over its rival Rightmove by creating a portal that offers agents a spectrum of services within the property market. ZPG acquisitions A more recent example of this includes its acquisition of print marketing firm Ravensworth, agents software firm Expert Agent, agent website supplier Technicweb and market data cruncher Hometrack. Commenting on the MoveIt milestone, ZPG Property Services Managing…
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