technology
-
Features
Touch screen technology in the high street
Traditional marketing via photos-in-the-window on the high street is being challenged by new touch screen technology, as Sheila Manchester discovered.
Read More » -
Latest property news
Google update hits agent enquiries
The longterm impact of Google mobile-friendly updates in April 2015 and May 2016, to ‘make the web more mobile friendly’, is only now coming to light.
Read More » -
Features
Rise of the machines
Could the internet estate agent model really terminate the high street agent? Joanne Christie reports.
Read More » -
Features
Technology – the ultimate enabler
The property industry has many challenges, says Justin Morris, CEO of Dezrez, and technology is playing a major role in its transformation.
Read More » -
Latest property news
Well-known names in estate agency go for ‘proptech’
Rob Wellstead and former Countrywide head of estate agency Bob Scarff join forces to create new technology for the property market.
Read More » -
Features
What, exactly, is Purplebricks, Mr Bruce?
CEO Michael Bruce says that it shouldn’t be considered to be an online agent and explains why his company went for an AIM listing so early in its development.
Read More » -
Latest property news
Technology to ‘revolutionise’ video tours
With a growing number of agents are now using videos to enable them to walk house-hunters through a home virtually and highlight the property’s best features, Vieweet has taken the decision to launch new technology that it believes will radically transform video tours. Vieweet 360 Tours, which allow online browsers, including prospective purchasers and renters, to take an interactive property viewing via their mobile phone or tablet, is being targeted at agents in the UK that currently use or may be interested in creating virtual tours to help market and promote properties that they are marketing for sale and to let. It combines a ‘fisheye’ lens and extending monopod with a new App – all of which allows a virtual tour to be filmed, edited and shared with a potential buyer or tenant in a matter of minutes. Co-Founder Domenic Versace said, “Vieweet 360 is set to revolutionise the way property professionals create virtual tours. For the first time, they can get a complete virtual tour live online moments after the photographs have been taken. It’s 100 per cent mobile, there’s no need for expensive digital SLR cameras or complicated editing equipment, and the Vieweet App does all the hard…
Read More » -
Agencies & People
Signs of change
Purplebricks, EasyProperty, Hatched – online agents are snaffling all the headlines, giving the Martian, arriving from space in January, the idea that traditional estate agencies have been consigned to history. Purplebricks says it will float on the AIM market for £230 million, easyProperty has now banked funding totaling £39.25 million and Sequence has paid an undisclosed but ‘significant’ sum to acquire Hatched, saving them the trouble of creating their own ‘online’ brand. Traditional agents need to research the competition and maybe adjust their services to survive – and thrive. The figures are eye-watering; massive faith in unproved businesses, dramatic headlines about how much sellers will save, gleeful predictions of the imminent death of ‘rip-off agents.’ But is it real? Is that nosy house-hunting Martian going to find defunct estate agencies on every high street? Is he going to find thousands of listings for homes on online agency sites? CEO of easyProperty, Rob Ellice, says, “This new, very substantial investment is a significant step for easyProperty; the most widely recognised consumer brand in a very fragmented estate agency market.” However, since the orange fanfare blew 15 months ago, there has been a lot of noise, but when you visit their website,…
Read More » -
Marketing
Relationships, not computers, sell property
Building a business these days is all about online success. Or is it? The extraordinary story of one agent in Northumberland, proves that’s just one side of the story. Nigel Lewis reports.
Read More » -
Marketing
One site fits all
As the digital face of your company, a good cross-device website is now a must for all estate agents, as Marc Da Silva reports.
Read More »
