Birmingham estate and letting agency Davidson Estates is on track to more than double in size within a year as it looks to grow its seven-strong team.
The company, which has offices in Edgbaston and the city centre, had just four staff this time last year but now has seven and is advertising for a property accounts manager, inventory clerk and new homes consultant. The latest recruit is Jenna Coghlan, who joined the company as a marketing assistant and front of house.
MD Ben Davidson (pictured) says a booming lettings market meant he was spending a fortune outsourcing the task, and realised it made sense to bring inventories in-house.
The new homes market is also thriving and the agency – set up in 2009 – is able to capitalise on this because it’s independent and flexible.
“Working with proptechs to offer clients a better service also gives it an edge, he tells The Negotiator: “Using proptechs like Spectre means we can go to an appraisal with a plan that includes details about properties in their area, which helps to address the problem of people being reluctant to list before they’ve sold.”
The estate agency is planning a big marketing push this year, focusing on both traditional and social media, including the Chinese app WeChat, helped by the fact it has a Mandarin speaker on the team. Davidson adds: “We want to get as many houses on the market as possible this year – our aim is to educate people to help them find that place.”
After opening the second branch last year, its head office has just had a refurb but Davidson says there’s currently enough space for more staff so there are no plans for new offices short-term – although that could change if the agency continues to grow.