Bowled over? Growing estate agency reveals quirky marketing campaign

Independent estate agency Hat and Home has released its 2023 brand marketing campaign and today The Neg can bring you a sneak peek about how it’s all put together.

Renowned for its distinctive advertising using hat imagery (main picture) to portray its service proposition, its latest campaign, called ‘What Moves You?’, follows suit with an even more creative approach to estate agency advertising.

The series of ads to be released over the next few months (two featured here) sees Hat and Home’s signature bowler hat as the vehicle to telling the story of reasons why people move home.

Ben Gee, Hat and Home Founder, says: “It began with us asking our customers why they were moving. The reasons were never to do with money, or the market or climbing the property ladder.

“The reasons were to do with lifestyle and relationships and opportunity for new adventures. People told us about moving closer to family, about new additions, about moving-in together.”

Gee explains how the agency heard stories of amazing new jobs abroad and retirement plans by the coast.

He adds: “As estate agents we facilitate people’s moves but what we are really doing is playing a small part in getting them to the next milestone in their life journey.”

CREATIVE PARTNER

Hat and Home has worked closely with its longstanding creative partner to produce these ads, developing each creative from scratch using the very latest technology in 3D modelling (pictured).

The campaign can be seen across social media, print advertising, outdoor locations, online portals, email campaigns and in the company’s offices and website.

The Neg revealed in May that Hat and Home had launched Milliner Financial Services – a mortgage brokerage headed by Directors and Co-founders Ben Gee and Luke Strzadala.

The choice of name was no coincidence either. A milliner is a hat maker and was chosen as a homage to the Hat and Home estate agency brand.