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Zoopla says agents ‘continuing to rejoin’ as Rightmove struggles

Portal appears to have benefited from the mistakes Rightmove made during the first four weeks of the Covid lockdown.

Nigel Lewis

zoopla

Zoopla says it has 3% more agents listing properties on its platform than a year ago and a 21% increase sales and rental listings.

The property portal lumps its agent branches and developer sites together and won’t release separate data, but a guestimate would be that some 400-500 agent branches have joined or returned to the portal since last year.

Zoopla says 89% of these customers have signed up for a long term contract, which it defines as those long than 17 months.

This is in contrast to Rightmove, which earlier this year said it has lost 651 branches so far during 2020, which it blamed largely on Purplebricks’ territory re-organisations.

Unlike Rightmove, Zoopla lists Purplebricks as a single branch, whereas Rightmove breaks down the agency into areas and territories.

Zoopla says it has enjoyed a ‘stand-out’ 2020 helped by the sales and lettings boom over the summer, which saw a huge increase in market activity.

Leads

This includes 38% more leads passed to agents during September than during the pre-Covid months including a 35% jump in sales applicant leads, 23% rise in vendor leads.

Link to Coronavirus special report“Our effectiveness is clearly resonating with agents across the industry,” says Charlie Bryant, CEO of Zoopla (left).

“We want to assure all partners and prospective partners that the successes we report today are only just the start of what we have in store for the rest of this year and for 2021.

“We’ve been laying the foundations for an exciting period of rapid innovation and look forward to sharing more information over the winter months.”

Read more about Zoopla.

 

October 6, 2020

One comment

  1. Well done guys! RM keep making the same mistakes (as they seem to be) more will vote with feet and follow. Zoopla will soon be NO 1…if only down to their charging policy being about 50% cheaper

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